The Time  and Date: Thursday, July 21, 2011  4Pm to 6PM
 The  Event: media tasting of about 65 wines from  Argentina.
 The  Venue: 99 Sudbury  Loft
 The  Target Audience: wine writers. The evening show beginning at 7 PM  was directed to iYellow clients.
 The  Availability/Catalogue: all channels in the Ontario market were  here, including General List, Vintages, Consignment and the occasional Private  Order.
 The  Quote/Background: while the Loft was air conditioned, some red wines were not  chilled down enough to eliminate heat. One agent chilled some of her wines and  then offered tastings based on chilling, heating, and a blend of the two.  
 The Wines: The  catalogue had a list of availability keys, agent emails, and full order data  (CSPC numbers, prices, vintage). I was not able to taste every single wine.  There were no sparklers and only one rose.
  
 **** Four  Stars (91+ in Quality/Price Rating  terms):
 -Callia Magna  Shiraz 2007 $15.95 Consignment Kylix
 -Callia Grand  Reserve 2006 $36.95 Consignment Kylix
 -Casa Montes  Alzamorah Syrah 2006 $19.95 Vintages
 -Don Cristobal  Oak Reserve Shiraz 2008 $13.95 Vintages
 -Familia  Zuccardi Q Cabernet Sauvignon 2008 $19.95 Vintages
 -Finca Flichman  Paisaje de Barrancas 2007 $17.95 Vintages Future
 -Navarro  Correas Alegoria Gran Reserva Cabernet Sauvignon $19.95  Vintages
 -Trivento  Golden Reserve Chardonnay 2009 $18.95 Vintages Future
 -Valle de la  Puerta Torrontes 20010 $8.95 GL
  
 ***1/2  Three and a Half Stars (88  90 in  Quality/Price Rating terms):
 -Bianchi  Famigilia Cabernet Sauvignon 2009, $14.95 Vintages
 -Catena Malbec  2008 $19.95  Vintages  Essentials
 -Luigi Bosca  Reserva Malbec 2008 $17.95 Vintages Essentials
 -Callia Alta  2009 Malbec $11 GL
 -Callia Alta  2010 Malbec $11 GL
 -Salentein  Reserve Malbec 2009 $19.95 Vintages
 -Chakana Est  Selection Malbec 2009 $19.95 Vintages
 -Cristobal 1492  Chardonnay 2011 $12.95  Ruby  Wine
 -Familia  Zuccardi Serie A Chardonnay/Viognier 2010 $14.95 Vintages March  2012
 -Finca Flichman  Misterio Rose 2010 $8.20 GL
 -Graffigna  Centenario Reserve Shiraz 2008 $12.95 GL
 -Humberto  Canale Est Malbec 2010 $14.99 Consignment Lifford
 -Kaiken Reserva  Malbec 2009 $14.95 Vintages Essentials
 -Kaiken Ultra  Cabernet Sauvignon 2007 $19.95 Vintages
 -Masi Tupungato  Cubec Corvina/Malbec La Arbelel Passo 2009
 -Navarro  Correas Structure Ultra $39.95 Vintages Xmas
 -O Fournier B  Crux Blend Tempranillo/Cabernet 2007 $15.95 Vintages
 -Trapiche  Broquel Malbec $14.95 GL
 -Trivento  Coleccion Fincas Syrah 2007 $16.95 Vintages 2012
 -Valle de la  Puerta Alta Bonarda 2009 $14.95 Vintages
  
 *** Three  Stars (85  87 in  Quality/Price Rating terms):
 -Bianchi  Famigilia Malbec 2009, $14.95 Vintages
 -Catena Tilia  Torrontes 2010 $12.95 GL
 -Catena Tilia  Malbec 2009 $12.95 GL
 -Catena Tilia  Cabernet Sauvignon 2009 $12.95 GL
 -Luigi Bosca  Finca La Linda Syrah 2009 $12.95 GL
 -Chakana  Reserve Malbec 2009 $14.95 Vintages
 -Domaine Jean  Bousquet Cabernet Sauvignon Organic $11.95 GL
 -Domaine Jean  Bousquet Malbec Organic $11.30 GL
 -Familia  Zuccardi Q Tempranillo 2008 $19.95 Vintages Future
 -Familia  Zuccardi Q Malbec 2008 $19.95 Vintages March 2012
 -Finca Martha  Gran Malbec 2009 $16.95  Consignment  Abcon
 -Finca Flichman  Misterio Malbec 2010 $8.20 GL
 -Finca Flichman  Misterio Cabernet Sauvignon 2010 $8 GL
 -Graffigna  Centenario Reserve Pinot Grigio 2010 $12.95 GK
 -Humberto  Canale Est Pinot Noir 2010 $14.99 Consignment Lifford
 -Humberto  Canale Est Sauvignon Blanc 2010 $12.99 Consignment Lifford
 -Humberto  Canale Black River Torrontes 2010 $10.99 Consignment Lifford
 -Kaiken Corte  2008 $16.95 Vintages
 -Masi Tupungato  Passo Doble 2009 $13.95 GL
 -Navarro  Correas Los Arboles Malbec $10.50 GL
 -O Fournier B  Crux Sauvignon Blanc 2010 $14.95 Vintages
 -R J Vinedos  Pasion 4 Chardonnay/Chenin $12.95 Signature Wines
 -Joffre E Hijas  Grand Chardonnay 2009 $16.95   Signature Wines
 -Trapiche  Reserve Malbec 2009 $11.95 GL
 -Trapiche  Reserve Cabernet Sauvignon 2009 $11.95 GL
 -Trapiche  Reserve Syrah 2008 $11.95 GL
 -Trivento  Golden Reserve Malbec 2008 $19.95 Vintages Dec 
 -Trivento Amado  Sur Malbec 2009 $15 Vintages January 2012
 -Trivento Fair  Trade Malbec 2009 $9.95 GL
 -Trivento Tribu  Syrah 2009 $8.95 GL
 -Trivento Tribu  Malbec 2009 $8.95 GL
 -Valle de la  Puerta Syrah 2010 $9.15 GK
  
 The Food: water  biscuits, Q water (still and sparkling), and great beef  empanadas.
 The Downside:  it was the hottest day of the year outside, but some red wines were not chilled  down enough and appeared too warm.
 The  Upside: a good chance to see what's in play in the  Ontario market for  Argentine wines today. There was plenty of time for talk with agents as only a  couple of dozen wine writers were in the room.
 The Contact  Person: monica.ralphs@winespeak.ca
 The Marketing  Effectiveness/Execution of the Event(numerical grade):  88.