June 12/12- Tasting Massolino and Ceretto Piedmont wines

The Date and Time: Tuesday, June 12, 2012  1PM to 4PM

The Event: A tasting of Massolino and Ceretto Piedmont wines with their agents, Halpern Enterprises.

The Venue: ONE Restaurant, Yorkville

The Target Audience: clients, wine media

The Availability/Catalogue: wines are available directly from Halpern

The Quote/Background: Massolino was founded in 1896, centred around Serralunga d'Alba. Ceretto has been making wine in the Langhe for over 80 years. Beginning in the 1970s they began to develop single-vineyard (cru) wines. This was a walkaround tasting, with wines being poured by Katherine Brunath of Massolino and Federico Ceretto of Ceretto.

The Wines: All prices are retail.

 

**** BEST -- Four Stars (91+ in Quality/Price Rating terms):

-Ceretto 2011 Langhe Arneis "Blange", $27.14 retail

-Ceretto 2007 Barolo Brunate, $105.73

-Massolino 2005 Barolo Vigna Rionda Riserva, $109.71

 

***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):

-Ceretto 2008 Barbaresco Asij, $52.35

-Ceretto 2008 Barolo "Zonchera", $55.33

-Massolino 2010 Chardonnay Langhe, $28.14

-Massolino 2008 Barolo, $51.31

-Massolino 2007 Barolo Margheria, $84.18

-Massolino 2007 Barolo Parafada, $84.18

 

*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):

-Massolino 2011 Barbera d'Alba, $21.10

-Massolino 2011 Dolcetto d'Alba, $19.08

-Massolino 2011 Moscato d'Asti, $20.09

 

The Food: cold cuts, artisanal cheeses, breads

The Downside: it was very hot outside, not very conducive to a very heavy red wine tasting.

The Upside: a chance to taste two well-known Piedmont producers side by side.

The Contact Person: deron@halpernwine.com

The Event's Marketing Effectiveness and Execution (numerical grade): 90.

Chimo!  www.deantudor.com