Search This Blog

Thursday, March 12, 2015

The Event: Carnevale 2016 Toronto Media Launch

The Date and Time: Tuesday, February 24, 2015  5Pm to 8PM
The Event: Carnivale 2016 Toronto Media Launch
The Venue: Berkeley Church
The Target Audience: media and sponsors
The Availability/Catalogue: wines and foods were made available by sponsors.
The Quote/Background: The winter Carnivale from Italy is coming to Toronto in February 2016. This was the sponsorship media launch, co-ordinated by the Italian Chamber of Commerce of Ontario and L'Altra Italia (arts and culture). This was to be the Grand Masquerade Ball. Unfortunately, I had to leave early so I missed the Costume Parade and soprano Alessandra Paonessa.
The Wines: There were seven wines on offer, to sample (one was lost in transport)...
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Inama Vina Soave Classico 2013, $23 from Stem
-Feudi di San Gregorio Rubrato Aglianico 2012. $19 Stem
-Taif Zibibbo Terre Siciliane 2013, Appellation Wines
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Cantine Delibori Valpolicella Ripasso 2012, $19 Stem
-Argiolas, 'Costera', Cannonau di Sardegna 2012, $20 Stem
-Monte del Fra Valpolicella Ripasso 2010, Signature Wines
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Feudi di San Gregorio, Falanghina, Sannio Falanghina 2013, $19 Stem
The Food: food sponsors include Pizza Nova (great greens and chicken pizzas), Boccaccio Columbua Centre (prosciutto sandwiches), Quality Cheese, and some pastries and espressos.
The Downside: there was a low turnout of media people before 6:15 when I had to leave, before the actual dressed up affair. But I had time to sample the food and the wine.
The Upside: Malabar provided many costumes for dressers assembled on the first floor.
The Contact Person:
The Event's Marketing Effectiveness and Execution (numerical grade): 86.


No comments: