The Time and Date:
The Event: 2011 Portfolio Wine Tasting of the Profile Wine Group
The Venue:
The Target Audience: trade in the day, retail at night.
The Availability/Catalogue: all wines are in the LCBO distribution system such as Vintages and General List, although most are by Consignment.
The Quote/Background: There were many principals attending, but I had little time to ask questions because of the vast amount of wines to be tasted, over 200. I arrived just after
The Wines: I did not taste all the wines. Prices are retail.
**** Four Stars (
-
-Dom. A Brongo Cryomalus Ice Cider 2008
-A. Settimo Barolo Riserva 2004, $89.95
-Castello di Querceto Chianti Riserva 2007, $32.95
-Geografico Ferraiolo 2008
-La Spinetta Pin 2008, $63.95
-Lungarotti San Giorgio 2004
-Poggio al Tesoro Dedicato a Walter 2007, $95
-Bodegas
-
-Bersano Moscato d'Asti
***
-Balbo Dominio del Plata Crios Torrontes 2011
-
-J. Bouchon Mingre 2007
-Leda Chateau Peyros Madiran Vieilles Vignes 2006, $34.95
-Pierre Sparr Gewurztraminer Reserve 2009
-A. Settimo Barolo Rocche 2005, $54.95
-A. Settimo Barolo Rocche 2006, $54.95
-Bersano Barbaresco Mantico 2008, $39.95
-Bersano Barolo Nirvasco 2005, $39.95
-Castello di Querceto Il Picchio Chianti Riserva 2007, $47.95
-Castello di Querceto La Corte 2006
-Castello di Querceto Il Querciolaia 2006
-Cesari Il Bosco Amarone 2005, $70.95
-Cesari Bosan Amarone 2003, $92.95
-Corvo Duca di Salapanuta Duca Enrico Nero d'Avola 2006, $89.95
-Farnese Edizione 10, $36.95
-Geografico Cerraia Vino Nobile di Montalcino 2008, $31.95
-Lungarotti Rubesco Riserva 2005, $46.95
-Lungarotti Sangrantino di Montefalco 2007, $41.95
-San Polo Brunello di Montalcino 2005, $54.95
-Terrabianca Tenute del Barone 2007, $69.95
-Bodegas
-Bodegas
-J. Lohr Arroyo
-Miner
-Miner Simpson Vineyard Viognier 2010, $23.95
-Miner Wild Yeast Chardonnay 2007, $39.60
-Peter Franus Napa Cabernet Sauvignon 2007, $54.95
-Peter Franus Brandlin Vineyard Zinfandel 2008, $47.95
-Peter Franus Sauvignon Blanc 2009, $26.95
-Peter Franus Proprietary Red 2006, $49.95
-Peter Franus Napa Merlot 2007, $30.75
-Signorello Estate Cabernet 2007, $71.95
-Signrello Padrone 2007, $149.95
-Chateau Ste. Michelle Ethos Cabernet 2007, $42.95
-Stag's Leap Cabernet Fay Vineyard 2008, $104.95
-Stag's Leap CASK 23 2005, $275
-Lewis Vineyards
-Lewis Vineyards
-Lewis Vineyards Reserve Cabernet Sauvignon, $175
*** Three Stars (
-Robert Oatley Vineyards Shiraz 2009 Oz, $19.95
-Aresti Trisquel Syrah 2008
-Vina Falemia Syrah Reserva 2007
-Vina Falemia Number 1 2007
-J. Bouchon Las Mercedes Ensamblaje 2009
-Chateau Haut Selve Graves 2008, $25.95
-Chateau Le Bonnat Graves 2008, $23.95
-Pierre Sparr Gewurztraminer 2010, $14.95
-De Ladoucette Pouilly Fume 2009, $39.95
-Corvo Duca Passo Delle Mulle 2009, $19.95
-Farnese San Marzano F Negroamaro 2008, $36.95
-La Spinetta Vermentino 2010, $24.95
-J. Lohr Carol's Vineyard Sauvignon Blanc 2009, $26.95
-Signorello SETA Proprietary White 2009, $36.95
-Signorello Chardonnay Estate Vieilles Vignes 2009, $54.95
-Chateau Ste. Michelle Ethos Chardonnay 2007, $42.95
-Stag's Leap Cabernet Estate Artemis 2007, $52.95
The Food: from select suppliers, there was coffee, prosciutto, breads, Greek olive oil, cheeses, and sausages. From the caterer, there were apps on platters being passed around, such as sweet potato and roast beef, deep-fried Portobellos, mushroom canapés, tomatoes, and more.
The Downside: the event is only every two years – there should be something every year, perhaps on a reduced scale. This is needed in order to keep the agency's name in front of the public.
The Upside: if you asked for it, there was a catalogue with names, vintages, and prices. Not many people had them, so their tasting must have been hit or miss.
The Contact Person: jturco@profilewinegroup.com
The Marketing Effectiveness/Execution of the Event(numerical grade): 88.
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