The Time and Date: 
The Event: A tasting of premium Chilean  wines with Aurelio  Montes, Alexandra Marnier-Lapostolle and Eduardo Chadwick., involving their  wines Casa Lapostolle, Errazuriz, Montes, and Sena  11 wines in  all.
The Venue:  
The Target Audience: wine writers and LCBO  product consultants.
The Availability/Catalogue: varies according to Vintages releases.
The Quote: "Sena, because of the agency representation, had its own table: it was a clear standout"
The Wines: we had a table top tasting walkaround with appetizers.
**** Four Stars (
-Sena 2005 -- blackcurrant nose, sweet fruit and soft tannins.
-Montes Alpha M 2005, $82 +91450 - (80% Cabernet Sauvignon, 10% Cabernet Franc, 5% each of Merlot and Petit Verdot) , spicy, rich, cedar, red fruit
-Montes  Folly Syrah 2005, $82 +62356 - blackberry,  spices, olives
-Montes  Purple Angel 2005, $51 +62364 - (46%  Carmenere from Colchagua, 46% from Apalta, 8% Petit Verdot),  cassis and spices, black  cherry.
-Casa  Lapostolle Chardonnay Cuvee Alexandre 2005, $35  creamy with a toasty  finish.
-Clos  Apalta 2005 - (42%  Carmenere, 26% Merlot, 28% Cabernet Sauvignon, 4% Petit Verdot), cassis nose,  extractive, balanced, Euro sensibility.
-Errazuriz  Don Maximiano 2005 -  (85% Cabernet Sauvignon, 7% Cabernet Franc, 5% Petit Verdot, 3%  
-Vinedo  Chadwick 2005 , $180  200 - (all Cabernet Sauvignon), tight and closed, but  will probably mature well enough.
***1/2 Three and a Half Stars  (
-Errazuriz  La Cumbre Shiraz 2005 -  soft and toasty,  blackberry.
-Errazuriz  Kai 2005, $180  200 -  (88% Carmenere, 7% Petit Verdot, 5% 
*** Three Stars (
-Casa  Lapostolle Cabernet Sauvignon Apalta Vineyard 2006 -  ripe, earthy.
The Food: as we were tasting at walk around tables, hors d'oeuvre kept appearing, some hot some cold (chicken, seafood, mushrooms, etc.).
The Downside: it got crowded, and the table tops were not very large.
The Upside: quality food for the quality wines.
The Contact Person: Karen.lockhart@maxxium.com
The Marketing Effectiveness (numerical grade): 95.
 
 

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