Consumers tend to round up when they use stars to rate products but round down when they use numbers, University of B.C. assistant professor Deepak Sirwani has found. His research shows sales may triple if companies used star ratings compared to numerical ones.
Dean Tudor, Prof Emeritus T'karonto Metropolitan University (formerly Ryerson) School of Journalism
Treasurer of Wine Writers' Circle of Canada http://www.deantudor.comhttp://gothicepicures.blogspot.com
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