The Event: Press tasting with Armand de Maigret, Estate Manager of
Jonata wines in California (www.jonata.com), represented by Woodman
Wines and Spirits.
The Venue: Royal Canadian Yacht Club, City Club House
The Target Audience: wine media
The Availability/Catalogue: everything we tasted is somewhere in the
LCBO distribution system.
The Quote/Background: The Santa Ynez winery is farmed organically plus
some aspects biodynamism (garden, livestock). Yields are minuscule, 82
acres (out of 600) planted north of Santa Barbara, two tons an acre,
high density of vines.
The Wines: We tasted 8 wines.
-Jonata El Alma 2008 [mostly cab franc], +218925, $149
-Jonata Todos 2008 [mostly syrah], +218941, $59.95 Vintages online
-Jonata Sangre 2008 [mostly syrah], +220517, $150
-Jonata La Fuerza 2006 [mostly petit verdot], +221168, $89
-Jonata La Tierra 2008 [mostly sangiovese], +221159, $89
-Jonata El Desafio 2008 [mostly cab sauv], +218933, $145 Classics March
-Jonata El Desafio 2007 [mostly cab sauv], +218933, $145
-Jonata Fenix 2007 [mostly merlot], +253237, $95
The Downside: I had to leave early for another commitment.
The Upside: well, I did try the fishwich with red wine
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 91.