The Date and Time: Thursday June 13, 2019 1PM to 3PM
The Event: Alberto Zenato's Guided Tasting to the Soul of Lugana and the Heart of Valpolicella.
The Venue: George Brown College 3rd Floor Tasting Lab
The Target Audience: wine media and sommeliers
The Availability/Catalogue: all wines are available.
The Quote/Background: Zenato's estate is by Lake Garda's microclimate that allows for an optimal growing season. They are famed for the white Lugana (trebbiano di Lugana or turbiana) and the red Ripassa (mostly corvina). Alberto gave his powerpoint presentation and tasting notes on all nine wines today, plus he freely answered many questions.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Zenato Pinot Grigio delle Venezie DOC 2018 Vintages +36856 Aug 17 $17.95
-Zenato Lugana Riserva Sergio Selection DOC 2017 +928218 Vintages July 20 $39.95
-Zenato Alanera Rosso Veronese IGT 2015 +451724 Vintages TBA $19.95
-Zenato Amarone Classico DOCG 2014 +413179 Vintages $50.95
-Zenato Amarone Riserva Sergio Selection DOCG 2013 +132316 Classics Sept 5 $110
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Zenato Lugana San Benedetto DOC 2018 +707158 Vintages $19.95
-Zenato Valpolicella Superiore DOC 2016 +995702 Vintages Oct 26 $18.95
-Zenato Veneto Rosso Parziale Appassimento IGT 2015 +208579 LCBO $14.05
-Zenato Ripassa Valpolicella Superiore DOC 2015 +479766 Vintages $24.95
The Food: cheese and salumni, sausages, dried fruit, bread, biscuits.
The Downside: I wished more had attended, for this was a great tasting event, very informative and useful.
The Upside: A chance to re-connect with Alberto Zenato.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 90