The Time and Date:
The Event: a tasting of the wines of Friuli Grave under the auspices of the Italian Embassy in
The Venue: Grano Restaurant
The Target Audience: wine media, trade (mostly agents).
The Availability/Catalogue: These wineries are looking for
The Quote/Background: "Quite a crowded affair just about everybody came out today!"
The Wines: the thirteen wineries had at least three wines each, with pinot Grigio, cabernet franc, refosco, and tocai friulano in the mix. Vintages were the most recent available. I concentrated on the wines already here or available through a current agent.
**** Four Stars (
-Cantina San Martino Cabernet Franc 2007, 4.06 Euros (Tannin Fine Wines)
-Furlan Castelcosa Cabernet Franc 2005
***
-Cabert Cabernet Franc 2007, 3 Euros (Lifford)
-Forchir Pinot Grigio 2007, 4.90 Euros (Stem Wine Group)
-Le Due Torri Cabernet Sauvignon 2007, $14.95 (La Cantina Imports)
-Stocco Cabernet Franc 2007, 13%
*** Three Stars (
-Plozner Pinot Grigio Malpelo 2007
-Ronco Cliona Ucelut 2006
-San Simone Cabernet Franc Sugano 2007, 5.50 Euros, looking for agent.
The Food: excellent waitservice brought out platters of prosciutto, smoked salmon, stuffed mushrooms, various breads and cheeses.
The Downside: the wines were pretty basic, but it was a good survey of where
The Upside: the ex-cellars prices in Euros were given in the catalogue.
The Contact Person: piero.titone.toronto@ice.it
The Marketing Effectiveness (numerical grade): 92.
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