The Date and Time:
The Event: The annual media and sommelier pre-Cuvee
The Venue:
The Target Audience: wine media and sommeliers.
The Availability/Catalogue: all wines are available for sale, at the winery. Some are also at the LCBO.
The Quote/Background: This was to be a broad overview of the wines to be poured at Cuvee in early March. These 57 wines represent each participating winery's top scoring wine from the Cuvee judging held in January. The official winners for the top scoring wine in each category will be announced on March 2. About 264 wines were submitted in total to Cuvee.
The Wines: Because of my time constraints, I just evaluated red and white table wines. Some samples were sub-standard (both bottles) and not listed here. Seven wineries did not submit samples for the media preview.
**** Four Stars (91+ in Quality/Price Rating terms):
-Cave Spring Cellars Riesling
-Thirty Bench Wine Makers Small
-Riverview Cellars Winery Gewürztraminer 2010 $18.95
-Reif Estate Winery Chardonnay Reserve 2009 $19.95
-Stoney Ridge Cellars Excellence Chardonnay 2009 $35.00
-Mountain Road Wine Company Reserve Chardonnay 2006 $25.95 My **
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-Lakeview Cellars Estate Winery Merlot Reserve 2007 $24.95
-Megalomaniac - John Howard Cellars of Distinction Proprietor's Reserve Merlot Cabernet 2008 60% Mer, 40% CF $44.95
-Colaneri Estate Winery Insieme 2009 33.3% CS, 33.3% Syrah, 33.3% Mer $34.95
***1/2 Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Cattail Creek Estate Winery Riesling 200 $15.95
-GreenLane Estate Winery Riesling 2010 $21.75
-Hinterbrook Estate Winery Riesling 2010 $18.00
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-Rockway Glen Estate Winery Chardonnay / Riesling 2010 51.3% Chard, 48.7% Ries $12.79
-De Sousa Wine Cellars SEASONS Sauvignon Blanc 2010 $13.95
-Stonechurch Vineyards Riesling Gewürztraminer 2009 63% Ries, 37% Gew $9.95 My ** BEST VALUE WINE **
-Henry of Pelham Family Estate Winery Speck Family Reserve Chardonnay 2009 $35.00
-Peninsula Ridge Estates Winery Beal Vyd Chardonnay Reserve 2009 $24.95
-Creekside Estate Winery Reserve Viognier 2010 $29.95
-Vignoble Rancourt Winery Cabernet Franc 2007 $24.80
-Flat Rock Cellars Reserve Pinot Noir 2009 $45.00
-Rosewood Estates Winery Pinot Noir Reserve 2009 $40.20
-Kacaba Vineyards Reserve Merlot 2007 $44.95
-Palatine Hills Est Winery Prop's Reserve Merlot 2007 $24.95
-Ravine Vineyard Estate Winery Reserve Red 2008 40% Mer, 33.3% CS, 26.7% CF $55
-Hillebrand Estates Winery Artist Series Limited Edition Cabernet Merlot 2010 50% Mer, 40% CF, 10% CS $18.75
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-Peller Estates Winery Private Reserve Cabernet Sauvignon 2010 $19.75
-Legends Estates Winery Cabernet Sauvignon Reserve 2007 $17.95
*** Three Stars (85 – 87 in Quality/Price Rating terms):
-Calamus Estate Winery Riesling 2010 $16.20
-Reimer Vineyards Winery Riesling 2010 $24.60
-Five Rows Craft Wine of Lowrey Vineyards Riesling 2010 $25.00
-Featherstone Estate Winery Sauvignon Blanc 2011 $19.95
-Hernder Estates Winery Sauvignon Blanc 2008 $12.95
-Ridge Road Estate Winery Unoaked Chardonnay 2010 $14.95
-2027 Cellars '
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-Fielding Estate Winery Cabernet Franc 2010 $22.95
-Keint-he Winery & Vineyards Foxtail Pinot Noir 2009 $40.00
-Good Earth Vineyard and Winery Pinot Noir 2009 $25.00
-Diamond Estates - The Winery Hat Trick Red 2010 42% CS, 32% CF, 26% Syrah $13.95
-Wayne Gretzky Estates Estate Series
-Colio Estate Wines CEV Small
-Magnotta Winery Enotrium Gran Riserva 2008 50% Mer, 25% CS, 25% CF $45
The Food: There was a platter with wraps and sandwiches, three salads (including Caesar, pasta and frisee), fresh fruit and petit fours. Coffee and canned drinks were also available,
The Downside: It was a beautiful, sunny day outside but I had no time admire the view from the 68th floor.
The Upside: There were some terrific wines, but also some that should/could have scored higher.
The Contact Person: erin.mitchell@loudandclear.ca
The Marketing Effectiveness of this Event (numerical grade): 89.
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