The Date and Time: Thursday, January 23, 2014, Noon – 3 PM
The Event: Luncheon with Elisabetta Gnudi Angelini, proprietor of Caparzo, Doga delle Clavule, and Borgo Scopeto in Tuscany. The purpose was to introduce the new LCBO listing Caparzo Sangiovese 2011 IGT Toscana (+361022, $12.95). It is this year's Winter Wine Release at the LCBO.
The Venue: Tutti Matti
The Target Audience: wine media/bloggers
The Availability/Catalogue: wines appear from time to time through the LCBO. Here, only the Caparzo Sangiovese is at the LCBO. The rest are all through the agent.
The Quote/Background: The Winter Wine Release is a limited time offering via the LCBO; it is always red (in summer there is a white Summer Wine Release). The wine comes from three separate estate vineyards in Tuscany, those responsible for Chianti, Brunello and Maremma. Delicious black and red berries, some vanilla tones. Mostly food, but can also be a sipper at a party.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Borgo Scopeto Chianti Classico 2010, $18.95
-Tenuta Caparzo Brunello di Montalcino 2008, $39.95
-Tenuta Caparzo Brunello di Montalcino La Casa Single Vineyard 2000
-Tenuta Caparzo Brunello di Montalcino La Casa Single Vineyard 2004
-Tenuta Caparzo Brunello di Montalcino La Casa Single Vineyard 2006
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Caparzo Sangiovese 2011 Toscana IGT, +361022, $12.95. Twist top.
-Tenuta Caparzo La Grance 2005 IGT Toscana [white, 75% BF chardonnay], $21.95
-Tenuta Caparzo Brunello di Montalcino La Casa Single Vineyard 2008, $61.75
-Tenuta Caparzo Moscadello di Montalcino Vendemmia Tardiva 2006, $26.75 375 mL
The Food: owner-chef Alida Solomon matched her food with the wines, both being reflective of Tuscany. The antipasti was a selection of bruschetta and crostini, fried pancetta, rabbit terrine, headcheese, pecorinos, veggie pickles, white beans, prosciutto, and pate (with the Sangiovese and La Grance). The wild board ragu was with the Chianti; the braised short ribs with the Brunello 2008, while the cheeses (60 day pecorino and aged pecorino) went with the Brunello La Casa 2000, 2004, 2006, and 2008. Afterward, we all had coffees, biscotti from Italy, and the Moscadello. Terrific matching.
The Downside: it was cold outside and noisy inside.
The Upside: a chance to talk with a winery proprietor.
The Contact Person: firstname.lastname@example.org
The Event's Marketing Effectiveness and Execution (numerical grade): 91.