The Date and Time: Monday, April 28, 2014 5:30 PM to 7:30 PM
The Event: The launch of the first tasteUS Restaurant Promotion in Toronto.
The Venue: Marche Restaurant, Brookfield Place.
The Target Audience: opinion makers, PR consultants, writers.
The Availability/Catalogue: the LCBO general list wines were from Treasury Wine Estates. There were also some Washington State wines for restaurant consumers, but these were not at the launch. It was a joint promotion of food and wine.
The Quote/Background: The food promotion part centred around what was available at this time of year – fresh and dried figs, peanuts, pears, sweet potatoes, rise, citrus, field tomatoes, and watermelon. There were at least 15 other categories of foods (including meats, fruits, nuts) but these were not part of this initial promotion.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Beringer Stone Cellars Chardonnay California, +606806, $13.95 – this currently available vintage (sorry, I did not take note) was surprisingly very good.
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Beringer Classics Cabernet Sauvignon, +113001, $9.95
-Beringer Classics Pinot Grigio, +112995, $9.95
-Beringer Stone Cellars Merlot California, +462473, $13.95
The Food: samples were offered: sweet potatoes and veggie salad boats; figs and cheese apps; fresh cheese with tomatoes.
The Downside: I had to leave early for another tasting.
The Upside: a chance to reconnect with tasteUS, who promise more restaurant promos.
The Event's Marketing Effectiveness and Execution (numerical grade): 87.