The Date and Time: Friday, June 6, 2014 5PM to 7PM
The Event: Wines of Puglia – the heel of Italy's boot.
The Venue: Bata Shoe Museum
The Target Audience: wine writers and consumers
The Availability/Catalogue: all wines are available through LCBO or consignment, as noted.
The Quote/Background: It was appropriate to hold the tasting at the Bata Shoe Museum, which was used once before for a Puglia event. Sommelier Antonio Mauriello led a seminar presentation which described seven of the wines that we tasted.
The Wines: We began with a tasting of Tormaresca Chardonnay IGT Puglia 2013, +751882 $13.95 (rated: 3 stars, 85 - 87), coming soon to the LCBO. Otherwise, all the other wines were red.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Varvaglione Vigne & Vini Zinfandel Primitivo del Salento IGP 2012, $15 Caliber
-Varvaglione Vigne & Vini Il Papale Linea Oro Primitivo di Manduria DOP 2010, $19.95 Vintages
-Leone de Castris 50 degrees Vendemmia Salice Calentino DOP Riserva 2010 [negroamaro, malvasia nera], $19.95 Halpern
-Duca Carlo Guarini Boemondo Salento IGP 2010 [primitivo], $14.80 A Mano Import
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Tormaresca Torcicoda Salento IGP 2012 [primitivo], $21.95 Oct 11 Vintages
-Tormaresca Neprica Rosso 2011 Puglia, +692771, $14.95 Aug 16 Vintages
-Tenute Emera Sud del Sud Salento IGP 2012 [negroamaro, primitivo, merlot, syrah], 6.5E FOB, no agent
-Carvinea Sierma Salento IGP 2009 [aglianico], $16 Cavinova
-Rivera Il Falcone Castel del Monte DOP Riserva 2008 [nero di troia, montepulciano], $23.90 Lifford
The Food: Italian cheeses, fresh cheeses, breads, bread sticks, crackers, fresh fruit, veggies.
The Downside: it was late on Friday night, and there were a lot of consumers crowding the tables.
The Upside: a chance to taste some Puglian wines and the informative seminar.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 86.