The Date and Time: Wednesday, May 13, 2015 noon- 2PM
The Event: Lunch with Johnathan Grieve of South Africa's top "biodynamic" producer Avondale and the Eurovintage agency.
The Venue: Novotel Esplanade
The Target Audience: wine media
The Availability/Catalogue: one of the wines is here, another is coming, two others are under consideration, and the rest ?
The Quote/Background: Grieve talked about BioLOGIC, which combines organic and biodynamic principles. "Avondale is certified organic and we practice bio-dynamic agriculture". They also use conscientious technology such as gravity-flow. There was much discussion about organic wines and wine pricing. The Grieve family bought the estate in 1997.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Avondale Armilla Blanc de Blanc 2009, $28 [first made in 2003] PO
-Avondale La Luna 2009, PO [Bordeaux blend]
-Avondale Anima Chenin Blanc 2013, $22.95 PO
-Avondale Cyclus 2012, $26.95 [viognier & chardonnay & 3 more] [presented to Vintages]
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Avondale Samsara Syrah 2009, $32.95 [presented to Vintages]
-Avondale Jonty's Ducks Pekin Red 2011, $14.95 +383547 Vintages
-Avondale Jonty's Ducks Pekin White 2013, $14.95 Vintages this fall
The Food: bread, spinach salad, strip loin with green beans, dessert.
The Downside: I had to leave early for a play.
The Upside: a chance to talk with Johnathan before the proceedings began.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 90.