The Date and Time: Monday, June 20, 2016. 1PM to 3PM
The Event: Overview of sustainable business practices at Jackson Family Wines Collection.
The Venue: Wine Lab at GBC's Chef House, King Street
The Target Audience: wine media and sommeliers
The Availability/Catalogue: wines are available by private order, consignment or at Vintages.
The Quote/Background: Julien Gervreau, Director of Sustainability at JFW in Sonoma spoke on the meaning o=f sustainability, organic and biodynamic practices, and the differences between organic, biodynamic and sustainable farming and winemaking systems. In 2016, JFW garnered the California Green Medal Leader Award for leadership in sustainability. Gervreau said his company's strategy was to be heavily involved in water conservation, energy reuse efficiency, philanthropy, and commitment to future generations of winemakers. Jennifer Huether, MS and Prestige Account Manager Canada for JFW spoke on the wines themselves as we tasted. Gervreau had a PP presentation for each region in the tasting, along with specifics about each wine and the sustainability employed. Overall, JFW uses 30% less ground water (use rainwater), pays price premiums to growers using sustainable practices, and solar panels.
The Wines: The 11 wines came from a variety of regions, including California, Oregon, Tuscany, Australia and South Africa.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Capensis Chardonnay 2013 South Africa, $100.60 Halpern Consignment
-Cambria Benchbreak Pinot Noir 2014, $30.21 Halpern Consignment
-La Jota Howell Mountain Cabernet Sauvignon 2012, $109 B & W; Vintages Sept 22
-Stonestreet Estate Vineyard Cabernet Sauvignon 2012 $57.95 B & W PO
-Lokoya Mount Veeder Cabernet Sauvignon 2009, $630 Halpern PO
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-K-J Vintners Reserve Chardonnay 2014, $19.95 Vintages Essentials
-Stonestreet Estate Vineyard Chardonnay 2014, $49.95 B & W Wines; Vintages Sept 3
-La Crema Willamette Pinot Noir 2013 Oregon, $37.95 B & W; Vintages Oct 29
-Jackson Estate Outland Ridge Pinot Noir 2014 Anderson Valley, $49.95 Vintages
-Tenuta di Arceno Chianti Classico 2013 Tuscany, $29.95 B & W Consignment
-Yangarra Estate Shiraz 2013 Australia, $34.95 B & W PO
The Food: The Cheese Boutique had a tray of international cheeses, led by Roquefort.
The Downside: I arrived late due to medical procedures.
The Upside: a chance to talk with Julien Gervreau, doing Q & A
The Contact Person: firstname.lastname@example.org or email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 90.