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Monday, April 10, 2017

The Event: VIVA ITALIA Italian Market at George Brown College

The Date and Time: Tuesday March 28  6PM to 9PM
The Event: VIVA ITALIA Italian Market
The Venue: George Brown College Atrium
The Target Audience: consumers and wine media
The Availability/Catalogue: all wines are from agents and LCBO; food from restaurants.
The Quote/Background:
The Wines: I did not taste all the wines
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-De Gregorio Lotto 1 Catarratto – Viognier 2015 IGT Terre Sicilian $15.40 (Colio)
-Il Palagio When We Dance Chianti DOCG 2014 $21.95 (Le Sommelier)
-Fanti Sassomagno Sant'Antimo Rosso DOC 2013 Tuscany $19.95 (Le Sommelier)
-Tenuta di Martucino Brunello 2011 $53.95  (Profile)
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Ruffino Modus Sangiovese/Cabernet/Merlot 2014 Tuscany
-Tenuta di Martucino Barolo 2011 $38.95  (Profile)
-Cantina Rizzi Barbaresco 2012 $38.95 Vintages +478958
The Food: I did not try all the foods, unlike the Green Show preview. Stalls and stands came from a variety of place, such as -
-Ardo [] had a really terrific cannoli
-Fabricca []
-Forno Culture for breads
-Local Kitchen & Wine Bar
-Pusateri's Fine Foods for pasta
-Speducci Mercatto
-Tutti Matti for a fab porchetta
-A. Bertozzi Importing [] La Garofalo mozzarella di bufala
-Mountain View Coffee for Columbia coffee
-Gelato Fresco for ices (I had coffee and one blood orange)
The Downside: I had to be at another function earlier in the evening.
The Upside: a chance to try some new wines and new foods.
The Contact Person:
The Event's Marketing Effectiveness and Execution (numerical grade): 88


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