The Date and Time: Thursday November 9, 2017 3PM to 8PM
The Event: Breakthru Beverage Taste and Buy Holiday Event
The Venue: Oretta, King St West
The Target Audience: private buyers
The Availability/Catalogue: all wines are available but by the case of 6 or 12.
The Quote/Background: This was a "holiday" showcase for the Breakthru Beverage – B&W Wines Division, featuring a wide variety of wines from New and Old World producers, beginning at $21 (Adamo Viognier 2016 VQA) retail through $159.95 (Tenuta di Arceno Arcanum 2009), ranging from champagnes to whites to reds.
The Wines: I did not taste every wine since I arrived at 4:20PM and had to leave early for another engagement. 32 wines were served, some were also available through the LCBO.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Champagne Tarlant Brut Reserve NV $45.15
-Darioush Signature Chardonnay 2014 Napa $82.95
-Darioush Signature Cabernet Sauvignon 2014 Napa $139.95
-Domaine Bitouzet-Prieur Meursault 2015 $94.95
-Adamo Estate Viognier Bock Vineyard VQA 2016 $21
-Zena Crown Vineyard Pinot Noir 2014 Willamette $154.95
-Freemark Abbey Cabernet Sauvignon Napa 2013 $89.95
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Adamo Estate Meritage VQA Niagara Escarpment 2015 $45
-Long Meadow Ranch Estate Merlot 2013 Anderson Valley $64.95
-Arrowood Knights Valley Cabernet Sauvignon 2013 $54.95
-Two Hands Sexy Beast Cabernet 2015 McLaren Vale $34.95
-Il Fauna di Arcanum 2013 $44.95
-Bibi Graetz Soffocone di Vincigliata IGT 2014 Tuscany $74.95
-Tenuta di Arceno Arcanum 2009 Tuscany $159.95
-Hickinbotham The Revivalist Merlot 2014 McLaren Vale $134.95
-Two Hands Charlies Garden Shiraz 2015 McLaren Vale $74.95
-Piper-Heidsieck Brut Reserve NV $59.95
-Darioush Signature Merlot 2013 Napa $99.95
-Darioush Duel Shiraz Cabernet 2014 Napa $74.95
-Rockford Local Growers Semillon 2014 Barossa Valley $44.95
-Long Meadow Anderson Valley Chardonnay 2014 $64.95
-Brewer Clifton Santa Rita Hills Chardonnay 2015 $67.95
-The Paper Nautilus Sauvignon Blanc 2016 Marlborough $47.95
The Food: salumi and cheese platters, breads, tomato bruschettas, tomato/mozz skewers, sliders of porchetta, eclairs and tarts for dessert (although there were no dessert wines).
The Downside: I had to leave early.
The Upside: it got crowded early on, but people knew how to move away.
The Event's Marketing Effectiveness and Execution (numerical grade): 89.