1. The Date and Time: Monday February 5, 2018 11AM to 1PM
The Event: Simply Italian Great Wines Americas Tour in Toronto
The Venue: St. James Cathedral Centre
The Target Audience: wine trade
The Availability/Catalogue: the wines in the Franciacorta/Curtefranca seminar are available through www.winemoves.com
The Quote/Background: Riccardo Ricci Curbastro, President of Federdoc, explained the traceability and regulation of Italian DOC wines. He used his own Franciacorta Ricci Curbastro as examples of one territory but with three denominations. Six wines were presented, three of them sparklers. He carefully explained the new role of CETA for wine protection to DOP, DOC and DOCG, plus IGT.
The Wines: We had six wines in the seminar and a variety (maybe 36) outside with a stand-up lunch. Prices and availability were vague at best, but the Curbastro wines were quoted as US retail. There was no catalogue of wines. I did not try all the wines.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Ricci Curbastro Franciacorta Saten Brut 2013 [chardonnay] $46.95
-Ricci Curbastro Franciacorta Rose Brut NV [pinot nero/20% chardonnay] $48.50
-Roberto Sarotto Barolo 2014 Piedmont
-Roberto Sarotto Barbaresco 2013 Piedmont
-Menicucci Chianti Classico Riserva 2014 Tuscany
-Menicucci Governo all' Uso IGT 2014 Tuscany
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Ricci Curbastro Franciacorta Brut NV $40
-Ricci Curbastro Curtefranca Rosso Vigna Santella del Grom 2013 $25.95
-Ricci Curbastro IGT Sebrino Pinot Nero 2010 $38.50
-Matteo Soria Bolla Bea Blanc de Noir Spumante Brut MC [pinot nero]
-Matteo Soria Bolla Bea Asti Secco DOP
-Roberto Sarotti Asti Secco DOP
-Duchessalia Astri Secco DOP
-Bera Barbaresco 2013 Piedmont
-Bera Barolo 2013 Piedmont
-Menicucci Chianti Classico 2015 Tuscany
-Menicucci Il Principie della Faggeta IGT 2014 Tuscany
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Ricci Curbastro Curtefranca Bianco 2016 $17.25
-Menicucci Solo IGT 2014 Tuscany
-I Feudi di Romans Venezia Giulla Ribolla Gialla 2017
The Food: we had a light lunch of sandwiches, cheeses, and pastries.
The Downside: it was a snowy-blowy day outside...
The Upside:...but the seminar was very well attended (about 66 people).
The Contact Person: firstname.lastname@example.org and email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 85