The Time and Date: Wednesday, June 16, 2010 6PM to 10PM
The Event: The 80th Anniversary of Mouton Cadet, introduced in 1930, and
repped here in Ontario by Philippe Dandurand Wines Ltd.
The Venue: The Round Room at The Carlu.
The Target Audience: wine media and sommeliers.
The Availability/Catalogue: the dinner was an opportunity to introduce
some new wines to Ontario – Barons de Rothschild Champagne NV, in the
$90 range, Reserve Mouton Cadet Graves Blanc 2008, $16, and the Mouton
Cadet Pauillac Edition Limitee 2006, $90 for a magnum and $180 for the
double magnum.
The Quote/Background: this dinner was playing throughout Canada, in
other cities and other times. An entertaining video about the history
of Mouton Cadet was shown. Mouton Cadet is the largest selling French
brand, and it has been around here in Canada since the early fifties.
The Carlu was chosen because Jean Carlu designed the first Chateau
Mouton-Rothschild label in 1924.
The Wines: Three branches of the family got together to produce a Blanc
de Blancs Champagne through Goutte d'Or, a real winner with the
appetizers. Here was the rest of the menu --
Green and white asparagus risotto with a seared scallop and heirloom carrot reduction,
(Réserve Mouton Cadet Graves Blanc 2008, $16), rosemary black pepper and Dijon
brushed rack of lamb with Yukon gold potato mash and season vegetable bundle
(Mouton Cadet Pauillac Edition Limitée 2006 double magnum). Apparently, what
makes this wine so special is that it has the same blend as the first Mouton Cadet made
by Baron Philippe de Rothschild in 1930 – uniquely from Pauillac fruit – 43% Cabernet
Sauvignon, 25% Cabernet Franc and 22% Merlot.
Next came three artisanal cheeses (Château Mouton-Rothschild 1978, with the label
designed by Jean-Paul Riopelle), all hard and salty cheeses. For dessert: Ontario
strawberry short cake with vanilla bean custard (Réserve Mouton Cadet Sauternes
2007, $30 for the full bottle). Our table ordered – and got – extra cheese for the
Sauternes. We were the only table to get this favour. It was worth the re-taste.
The Downside: 56 people attended, but there were also eight empty
seats.
The Upside: a great opportunity to drink some 1978 and to get a
Rothschild-autographed bottle (empty) of the 1978 for myself and my
wife – 1978 was our anniversary year, and we were celebrating it the
next day.
The Contact Person: wcluk@pdandurand.com
The Marketing Effectiveness (numerical grade): 93.
The Event: The 80th Anniversary of Mouton Cadet, introduced in 1930, and
repped here in Ontario by Philippe Dandurand Wines Ltd.
The Venue: The Round Room at The Carlu.
The Target Audience: wine media and sommeliers.
The Availability/Catalogue: the dinner was an opportunity to introduce
some new wines to Ontario – Barons de Rothschild Champagne NV, in the
$90 range, Reserve Mouton Cadet Graves Blanc 2008, $16, and the Mouton
Cadet Pauillac Edition Limitee 2006, $90 for a magnum and $180 for the
double magnum.
The Quote/Background: this dinner was playing throughout Canada, in
other cities and other times. An entertaining video about the history
of Mouton Cadet was shown. Mouton Cadet is the largest selling French
brand, and it has been around here in Canada since the early fifties.
The Carlu was chosen because Jean Carlu designed the first Chateau
Mouton-Rothschild label in 1924.
The Wines: Three branches of the family got together to produce a Blanc
de Blancs Champagne through Goutte d'Or, a real winner with the
appetizers. Here was the rest of the menu --
Green and white asparagus risotto with a seared scallop and heirloom carrot reduction,
(Réserve Mouton Cadet Graves Blanc 2008, $16), rosemary black pepper and Dijon
brushed rack of lamb with Yukon gold potato mash and season vegetable bundle
(Mouton Cadet Pauillac Edition Limitée 2006 double magnum). Apparently, what
makes this wine so special is that it has the same blend as the first Mouton Cadet made
by Baron Philippe de Rothschild in 1930 – uniquely from Pauillac fruit – 43% Cabernet
Sauvignon, 25% Cabernet Franc and 22% Merlot.
Next came three artisanal cheeses (Château Mouton-Rothschild 1978, with the label
designed by Jean-Paul Riopelle), all hard and salty cheeses. For dessert: Ontario
strawberry short cake with vanilla bean custard (Réserve Mouton Cadet Sauternes
2007, $30 for the full bottle). Our table ordered – and got – extra cheese for the
Sauternes. We were the only table to get this favour. It was worth the re-taste.
The Downside: 56 people attended, but there were also eight empty
seats.
The Upside: a great opportunity to drink some 1978 and to get a
Rothschild-autographed bottle (empty) of the 1978 for myself and my
wife – 1978 was our anniversary year, and we were celebrating it the
next day.
The Contact Person: wcluk@pdandurand.com
The Marketing Effectiveness (numerical grade): 93.
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