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Thursday, September 2, 2010
Portfolio Tasting of Concha y Toro wines at Over Joy, July 13, 2010
The Time and Date: Tuesday, July 13, 2010
The Event: Portfolio tasting of Concha y Toro wines, emphasizing carmenere. Select Wines is the agency.
The Venue: Over Joy, Leslieville
The Target Audience: wine writers
The Availability/Catalogue: everything is (or will be) available in the system except for the Brut.
The Quote/Background: we tasted a wide variety of wines, mostly from $10 to $25, with a very serious carmenere at $120. The range included their series Frontera, Sunrise, Casillero del Diablo, Trio, Winemakers Lot, and Marques de Casa Concha. Concha y Toro own a variety of vineyards in most of the Chilean regions, e.g., Maipo, Rapel, Casablanca, and grow grape varieties specific to that region.
The Wines: prices are retail, sizes are 750mL unless magnum specified.
**** Four Stars (91+ in Quality/Price Rating terms):
-Concha y Toro CasilleroDel Diablo Reserva Shiraz 2008, +568055, $12
-Concha y Toro Winemaker's Lot #148 Carmenere 2007 Rapel, $16.95 Vintages
-Concha y Toro Carmin de Peumo Carmenere 2005 PuemoValley, +52209, $119.95 Vintages Classics
-Concha y Toro Trio Sauvignon Blanc 2009, +678656, $12.95 Vintages
-Concha y Toro Trio Cabernet Sauvignon/Shiraz/Cabernet Franc 2008, +4333912, $16.95 Vintages
-Concha y Toro Brut Chardonnay Limari, $12.95 (possible)
-Concha y Toro Marques de Casa Concha Cabernet Sauvignon 2007 Maipo, +337238 Vintages Essentials, $19.95.
-Concha y Toro Marques de Casa Concha Carmenere 2007 Maipo, +30957 Vintages Sept 18/10, $19.95.
*** Three Stars (85 87 in Quality/Price Rating terms):
-Concha y Toro Frontera Sauvignon Blanc 2009, +113019, magnum, $13.95.
-Concha y Toro Frontera Chardonnay 2009, +465849, magnum, $13.95.
-Concha y Toro Frontera Cabernet/Merlot 2008, +286187, magnum, $13.95.
-Concha y Toro CasilleroDel Diablo Reserva Merlot 2008, +427088, $11.95.
-Concha y Toro Xplorador Carmenere 2009, +177816, $9.95 October General List
-Concha y Toro Marques de Casa Concha Merlot 2007 Rapel, $19.95
The Food: first-rate platters of charcuterie such as sausages, salami, smoked duck, smoked salmon. As well there were spinach turnovers, cheeses, skewered meats, stuffed mushroom caps, bruschetta, plus three major dips.
The Downside: it was lightly attended.
The Upside: more food and wine for the attendees.
The Contact Person: email@example.com
The Marketing Effectiveness (numerical grade): 89.