The Time and Date:
The Event: Amore di Amarone Trade Tasting
The Venue:
The Target Audience: wine trade
The Availability/Catalogue: all products were available, except as noted. Some are at Vintages, some are future orders (16 of them for the trade, 38 at night). The catalogue was quite explicit on prices, vintages, and CSPCs.
The Quote/Background: the Famiglie dell'Amarone d'Arte are visiting
The Wines: only Amarone and a few other wines were presented during the trade show in the afternoon. At the consumer show, there were also red and white regular table wines. I only tasted the Amarones.
**** Four Stars (
-Lorenzo Begali Monte Ca' Bianca Amarone della Valpolicella Classico 1997, N/A
-Lorenzo Begali Monte Ca' Bianca Amarone della Valpolicella Classico 2005, $89
-Brigaldara Case Vecie Amarone della Valpolicella 2005, $59
-Masi Mazzano Amarone della Valpolicella Classico 2004, $99.95
-Musella Amarone della Valpolicella 1999, $69
-Speri Vigneto Monte Sant'Urbano Amarone della Valpolicella Classico 1997, N/A
-Sergio Zenato Amarone della Valpolicella Classico Riserva 1998, N/A
***1/2 Three and a Half Stars (
-Brigaldara Case Vecie Amarone della Valpolicella 2006, $49
-Masi Campolongo di Torbe Amarone della Valpolicella Classico 2004, $99.95.
-Masi Serego Alighieri Vaio Armaron Amarone della Valpolicella Classico 2004, $69.95
-Musella Amarone della Valpolicella Riserva 2006, $52
-Speri Vigneto Monte Sant'Urbano Amarone della Valpolicella Classico 2006, $59
-Tedeschi Amarone della Valpolicella Classico Capitel Monte Olmi 2006, $79
-Tenuta Sant'Antonio Campo dei Gigli Amarone della Valpolicella 2005, $79.
-Tommasi Amarone della Valpolicella Classico 2006, $49.95 Vintages
-Tommasi Vigneto Ca' Florian Amarone della Valpolicella Classico 1998, N/A
-Zenato Amarone della Valpolicella Classico 2006, $47.95 Vintages +413179
*** Three Stars (
-Allegrini Amarone della Valpolicella Classico 2006, $89
-Nicolis Amarone della Valpolicella Classico 2005, $49
-Nicolis Ambrosan Amarone della Valpolicella Classico 2004, $64
-Tedeschi Amarone della Valpolicella 2006, $39.95 Vintages Essentials +433417
-Tenuta Sant'Antonio Selezione Antonio Castagnedi Amarone della Valpolicella 2006, $41.95 Vintages
-Venturini Amarone della Valpolicella Classico 2006, $44
-Venturini Campomasua Amarone della Valpolicella Classico 2003, $49
The Food: artisanal cheeses, mostly from
The Downside: no chance to order older wines.
The Upside: a great chance to taste older wines.
The Contact Person: rose.holness@lcbo.com
The Marketing Effectiveness (numerical grade): 91.
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