The Time and Date:
The Event: A [yellow tail] Reserve wine tasting with founder John Casella and Zoltan Szabo.
The Venue: Buca Restaurant,
The Target Audience: wine media
The Availability/Catalogue: The reserve wines are working their way through the
The Quote/Background: John Casella spoke on his company. Eight million cases have been sold in the
The Wines:
**** Four Stars (
-Three Rings Shiraz 2007 Barossa (everybody's fave
-Yellow Tail Reserve Chardonnay 2009
***1/2 Three and a Half Stars (
-Yellow Tail Reserve Shiraz 2009
-Layer Cake
-Heartlands Cabernet Sauvignon 2008
*** Three Stars (
-Yellow Tail White Sparkler (rince bouche)
-Angove's The Bull
-Mitolo Cabernet Sauvignon 2007 McLaren Vale ($65!)
-Jim Barry The
-Yellow Tail Reserve Cabernet Sauvignon 2009 (the fave cabernet sauvignon)
The Food: a first rate selection of nodini as an appetizer, followed by a cavatelli pomodori with nova tomatoes and capra di alma (wine: Yellow Tail Reserve Chardo9nnay 2009). Then there was a beef short rib with polenta and grana padano (wine: Yellow Tail Reserve Cabernet Sauvignon 2009 and Reserve Shiraz 2009).
The Downside: a bit of a chlorine odour in my corner made me move to another location, but the smell dissipated after awhile.
The Upside: there was a limo livery service to drop us off.
The Contact Person: Nicole Paara npaara@harbingerideas.com
The Marketing Effectiveness of this Event (numerical grade): 91 it was a good exercise.
No comments:
Post a Comment