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Monday, May 7, 2012
April 13/12: Ontario Wines and Beers at the Green Living Show
The Date and Time: Friday, April 13, 2012
The Event: opening of the Green Living Show's wine and beer tastings.
The Venue: Direct Energy Centre
The Target Audience: wine trade
The Availability/Catalogue: everything is available through the winery or brewery.
The Quote/Background: The Green Living Show is North America's largest green consumer show.
The Wines: I sampled some beers from Creemore, Steamwhistle, Mill Street and King Brewery. They were uniformly excellent in flavour. I enjoyed best: Creemore's Premium Lager and Thornbury Apple Cider (King Brewery).
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Ravine Riesling 2010, $28 [40% botry.]
-Southbrook Connect Red 2011 Organic
***1/2 BETTER -- Three and a Half Stars (88 90 in Quality/Price Rating terms):
-Stratus Red 2007, $44
-Stratus Wildass White 2009, $19.95
-Fresh Sauvignon Blanc/Chardonnay 2008, $11.95
-Southbrook Connect Vidal White Organic 2011, $14.95 LCBO GL
-Southbrook Triomphe Cabernet Franc 2008, $23.95
*** GOOD -- Three Stars (85 87 in Quality/Price Rating terms):
-Stratus Wildass Red 2008, $19.95
-Ravine York Road Sand and Gravel White Blend, $16.95
-Ravine Red Coat Sand & Gravel Red Blend, $17.95
-Ravine Merlot 2010, $32
-Fresh Gewurztraminer/Riesling 2009, $11.95
-Fresh Rose Blend 2009, $11.95
-Fresh Cabernet/Gamay 2009, $11.95
-Trumpour's Mill 2010 PEC, $14.95
-Trumpour's Mill Cabernet Franc 2008 PEC
The Food: none, just water.
The Downside: unfortunately, the number of organic or sustainable wineries has been reduced over the years. This year's show only featured Ontario wines. Also, spittoons were at a premium.
The Upside: more time to look into Ontario wines and beers.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 84.