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The Date and Time: Wednesday, September 4, 2PM to 5PM
The Event: Portfolio Tasting of EJ Gallo
The Venue: Modus
The Target Audience: licensees and media.
The Availability/Catalogue: everything was available at the LCBO or by consignment. These are the latest vintages available the room was too dark to pick out and write the vintage year in my notes.
The Quote/Background: Some of its non-Gallo names or properties seem to be doing quite well (MacMurray, Whitehaven, Ghost Pines, Martini). These are interesting wines.
The Wines: I did not try all the wines. There were also five spirits for sniffing or cocktails, but I did not try these. Prices are licensee.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Apothic Red Blend, LCBO, $14.24
-Ghost Pines Winemakers Blend Chardonnay 2010, LCBO, $17.81
***1/2 BETTER -- Three and a Half Stars (88 90 in Quality/Price Rating terms):
-Barefoot Cellars Moscato, LCBO, $8.89
-McWilliam's Hanwood Estate Shiraz, LCBO, $13.39
-High Altitude Chardonnay Argentina [30% viognier], LCBO, $11.95 retail
-Louis M. Martini Napa Valley Cabernet Sauvignon, LCBO, $27.25
-Whitehaven Sauvignon Blanc, LCBO, $17.86
-Whitehaven Pinot Noir, LCBO, $21.27
-Ghost Pines Winemakers Blend Cabernet Sauvignon, consignment, $19.10
-Ghost Pines Winemakers Blend Merlot, consignment, $18.15
-MacMurray Ranch Central Coast Pinot Noir, consignment, $18.15
-Martin Codax Albarino Rias Biaxas, consignment, $16.33
*** GOOD -- Three Stars (85 87 in Quality/Price Rating terms):
-Copper Ridge Chardonnay $8.23 consignment
-Bear Flag Red, LCBO, $11.56
-Bear Flag White, LCBO, $11.56
-Mirassou Pinot Grigio, LCBO, $11.61
-Mirassou Pinot Noir, LCBO, $12.01
-Dancing Bull Zinfandel, LCBO, $12.01
-Barefoot Cellars Chardonnay, LCBO, $8.89
-Barefoot Cellars Cabernet Sauvignon, LCBO $8.89
-Barefoot Bubbly Moscato Spumante, LCBO, $11.78
-McWilliam's Hanwood Estate Moscato, LCBO, $12.50
-McWilliam's Hanwood Estate Chardonnay, LCBO, $12.50
-McWilliam's Hanwood Estate Cabernet Sauvignon, LCBO, $13.39
-JJ McWilliam's Pinot Grigio, LCBO, $9.38
-JJ McWilliam's Shiraz/Cabernet, LCBO, $9.77
-JJ McWilliam's Cabernet/Merlot, LCBO, $9.77
-Louis M. Martini Sonoma County Cabernet Sauvignon, LCBO, $16.91
-Red Rock Malbec California, LCBO, $15.13
-Edna Valley Chardonnay Central Coast, consignment, $18.15
The Food: platters of cheese, prosciutto, fresh fruit, breads and crackers.
The Downside: it was not the whole portfolio, so I was disappointed. An LCBO search showed that there were more MacMurray labels in the system, and there was nothing from Gallo Sonoma or from Frei.
The Upside: a chance to taste many entry level wines.
The Contact Person: Kimberley.firstname.lastname@example.org
The Event's Marketing Effectiveness and Execution (numerical grade): 86
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