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Tuesday, September 10, 2013

The Event: A Taste of Savour Stratford (media preview)

 The Date and Time: Monday, August 26, 2013 7:30PM to 10PM
The Event: A Taste of Savour Stratford
The Venue: Drake Hotel, Ivy Knight's 86'd at the Drake
The Target Audience: regular customers and media
The Quote/Background: This was a media launch preview of this year's
Savour Stratford Perth County Culinary Festival, September 20 – 22.
Three chefs gave us samples of their food, and there was alcohol as
well.
The Wines: I did not have any alcohol because the service was late. I
understand that Chateau des Charmes had two wines, Mill Street Brewery
had two beers, and Dillon's Distillery had gin and white rye cocktails.
The Food: we had an excellent mozza bar from Pazzo Taverna in Stratford
(burrata, truffle oil, fresh pesto and tomatoes), chalupa de camaron
guanajuato (poached shrimp, plum tomatoes, cilantro, chimichurri in a
cuke cup) from Agave y Aguacate, and bison sinmai (steamed bison and
pork dumplings) from Aphrodite Cooks. All three chefs will be in
Stratford, should it should be a worthwhile experience and I encourage
all readers to attend.
The Downside: it was slated for 7:30, but nothing happened until 8 PM.
Media were not told this. The bar service, restricted to sample
tickets, did not open until 8:30PM (media were not told this), so I had
no chance to compare food with drinks. I could not afford the time to
hang around.
The Contact Person: erin@thesirengroup.com
The Event's Marketing Effectiveness and Execution (numerical grade):
79.

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