The Date and Time: Monday November 28, 2016 1PM to 4PM
The Event: Wines of Spanish Garnacha Tasting Showroom
The Venue: Boehmer
The Target Audience: wine trade
The Availability/Catalogue: the wines were nicely arranged by tables of availability: we began with wines without an agent, then wines with agent (consignment, private orders), followed by wines available at the LCBO (General, Vintages).
The Quote/Background: Garnacha is a rising star in Spanish exports (there are 70,000 hectares planted of red, 2300 of white), and this is its third marketing event of the year in Ontario. The success of Monasterio de La Vinas in Ontario is compelling, not only for its modest pricing but also for its quality and aging.
The Wines: There were two dozen wines to try: red, white and rose. My best buy was the Beso de Vino at under $10.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Solar de Urbezo Ecologico Old Vines Garnacha 2015 Carinena 2015 TBD No Agent
-Celler Batea Tipicitat Garnacha 2012 Terra Alta (with 15% carignan) TBD No Agent
-Las Morada de San Martin Las Luces Garnacha 2008 Vinos de Madrid TBD No Agent
-Vinas del Vero Secastilla Old Vines Garnacha 2013 Somonyano, $40
-Santo Cristo Legado del Moncayo Old Vines Garnacha 2015 Campo de Borja, $13
-Aragonesas Fagus Seleccion Especial Old Vines Garnacha 2013 Campo de Borja, $25 - $30
-San Alejandro Las Rocas Old Vines Garnacha 2013 Calatayud, $21
-Ignacio Marin Old Vines Garnacha 2010 Carinena, $12.75 Vintages
-Grandes Vinos y Vinedos Monasterio de Las Vinas San Jose de Aguaron Reserva Old Vines Garnacha 2008 Carinena, $14.95 Vintages
-Grandes Vinos y Vinedos Monasterio de Las Vinas Gran Reserva Old Vines Garnacha 2007 Carinena, $17.95 Vintages
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Ecovitres Mesie Garnacha White 2013 Terra Alta TBD No Agent
-Cellers Unio Perlat Garnacha 2014 Montsant TBD No Agent
-Las Morada de San Martin Senda Garnacha 2012 Vinos de Madrid TBD No Agent
-Altavins Ilercavonia Garnacha White 2015 Terra Alta TBD No Agent
-Las Morada de San Martin Initio Garnacha 2010 Vinos de Madrid TBD No Agent
-Virgen de la Sierra Cruz de Piedra Seleccion Especial Garnacha 2014 Calatayud, $17.95
-Paniza Garnacha 2012 Carinena, $18.95
-Pablo Menguante 2012 Carinena, $16.95 Vintages
-Grandes Vinos y Vinedos Beso De Vino Old Vines Garnacha 2014 Carinena, $9.95 LCBO
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Cellers Unio Clos Dalian Garnacha White 2015 Terra Alta TBD No Agent
-Celler Batea Vall Major Garnacha White 2015 Terra Alta TBD No Agent
-Botera Vila Closa Garnacha White 2015 Terra Alta
-Paniza Garnacha Rose 2014 Carinena, $16
-San Valero Castillo de Monseran Garnacha 2015 Carinena, $9.95 LCBO
The Food: smoked meats and fish, apple packets, chocolate barks, Manchego cheese, breads and fruit.
The Downside: ballpoint pens handed out with the catalogue did not work well on the the glossiness of the catalogue, so I switched to feltipped pens. Also, the yellow ink used for the name of the wine was very difficult to read in the shadowy light.
The Upside: a chance to capture the leading edges in garnacha from Spain.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 88.