The Date and Time: Thursday, February 9, 2017 11AM to 3PM
The Event: New Gems and Old Favourites from Northern Italy
The Venue: Chef's House, George Brown College
The Target Audience: wine trade, media
The Availability/Catalogue: There were four wines at the seminar and about a dozen more for just the trade. The agents were there to sample wines and perhaps sign up an Italian winery to represent. Reps from the wineries had just arrived from Miami and warmer weather.
The Quote/Background: We began with a short talk on the traceability and regulation of Italian DOC wines from Federdoc, and then moved on to the seminar moderated by Michael Fagan. About 40 attended the seminar and the panel presentation. None of the wines are currently in the Ontario marketplace. The Friuli region is in the process of regularizing its name on the label.
The Wines: Hey, I tried every wine!
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Villa Mattielli San Giacomo Valpolicella Ripasso DOC 2014 $25–30 USD retail
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-La Scusa Ribolla Gialla Colli Orientali del Friuli DOC 2015
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Casa Vinicola Antonutti Pinot Grigio Friuli Grave DOC 2015, $18-29 USD retail
-La Scusa Friulano Colli Orientali del Friuli DOC 2015
The Food: a light buffet lunch included roast pork loin with mushroom sauce and roasted roots of potatoes, carrots and onions. There was also a vegetarian lasagne and a green salad followed by a dessert.
The Downside: I thought that there would be more interplay with the audience, especially since there were only 4 wines.
The Upside: it was good to sit and break bread with some agents, something we don't normally do.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade): 87