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Tuesday, May 10, 2016

The Event: County in the City -- Try and Buy Prince Edward County wines

The Date and Time: Thursday April 14 2016, 1PM to 4:30PM
The Event: County in the City Try and Buy
The Venue: Berkeley Church
The Target Audience: wine trade in the afternoon; consumers at night
The Availability/Catalogue: everything was available from the winery and/or LCBO channels.
The Quote/Background: This the fifth annual show of Prince Edward County wines in Toronto, and the media had a private table with iced wines and a seat for our computers. Consumers were able to mix and match bottles from different wineries and receive free shipping (minimum of six bottles).
The Wines: I did not taste all the wines.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-CLOSSON CHASE    2014 Closson Chase Vineyard Chardonnay    28.95   
-Closson Chase South Clos Chardonnay $35
-Stanners 2014 Chardonnay VQA PEC    30.00   
-Rosehall Run Winery JCR Rosehall Vineyard Chardonnay (2013)     29.95   
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-2014 Closson Chase Watson Pinot Noir    34.95   
-2015 Closson Chase Watson Pinot Gris    21.95   
-2014 Closson Chase The Brock Chardonnay $23           
-HUFF ESTATES WINERY    2013 Cuvée Janine (Sparkling Rose)     30.00   
-Huff Estates    2015 Pinot Gris    20.00   
-Huff Estates    2014 South Bay Chardonnay    30.00   
-KARLO ESTATES 2015 County Pinot Gris    29.00   
-Karlo Estates    2015 Lake on the Mountain Riesling     29.00   
-Karlo Estates     2013 Three Witches    26.00   
-Karlo Estates     2013 Trimvirate    36.00   
-Lighthall Vineyards    2014 Pinot Noir    30.00   
-TRAYNOR FAMILY VINEYARD Sauvignon Blanc    24.95   
-Trail Estate 2015 Wild Ferment Sauvignon Blanc Hughes Vineyard    28.00
-Trail Estate 2014 Pinot Noir Rosé    21.95   
-Norman Hardie 2013 Chardonnay Unfiltered    39.20   
-Keint-He Winery    2014 Portage Chardonnay    25.00   
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-BROKEN STONE WINERY    Broken Stone Winery Pinot Noir 2014, VQA PEC    25.00   
-Broken Stone Winery Cabernet Franc 2015, VQA Four Mile Creek    20.00   
-CASA DEA ESTATES WINERY 2015 Dea's Cuvée     18.95   
-GRANGE OF PRINCE EDWARD COUNTY     Chardonnay    20.00   
-Huff Estates     2013 Pinot Noir Reserve    30.00   
-Karlo Estates 2013 Chardonnay CHOA    25.00   
-NORMAN HARDIE WINERY & VINEYARD 2014 Cabernet Franc Unfiltered
-Traynor Family Chardonnay    24.95   
-TRAIL ESTATE WINERY    2014 Riesling    23.95   
-STANNERS VINEYARD    2014 Pinot Gris VQA PEC     25.00   
-Stanners Vineyard 2013 Pinot Noir VQA PEC    35.00   
-ROSEHALL RUN WINERY Hungry Point Unoaked Chardonnay (2015)     19.95   
-Rosehall Run Winery 77    Defiant Pinot Noir (2014)     18.95   
-LIGHTHALL VINYARDS    2013 Progression Sparkling    20.00   
-Lighthall Vineyards 2014 Chardonnay    25.00   
-KEINT-HE WINERY AND VINEYARD    2013 Voyageur Chardonnay    17.00   
-Keint-He Winery    2013 Frost Road Chardonnay    25.00   
-Keint-He Winery 2013 Portage Pinot Noir    30.00   
The Food: international cheeses and breads for the trade.
The Downside: I had just been to a wine tasting.
The Upside: a chance to catch up with PEC wines.
The Contact Person:
The Event's Marketing Effectiveness and Execution (numerical grade): 88.

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