THE ART OF AMERICAN WHISKEY (Ten Speed Press, 2015, 186 pages, ISBN 978-1-60774-718-5, $19.99 US hard covers) is by Noah Rothbaum, spirits article writer and author of The Business of Spirits (as well as former editor-in-chief of liquor.com). Lots of log rolling, which is now a permanent feature of book-selling; apparently, it is easier to trust someone you might have heard of rather than a publicist for a publisher. This is a visual history through 100 iconic labels plus archival photos and drawings. The frame is late 1800s through now, embracing prohibition, war years, swinging sixties, and so on. It is a very pleasant read, with a bibliography for further reading.
Audience and level of use: excellent beginner book for the budding brown spirit lover.
Some interesting or unusual recipes/facts: sales of American whiskey (bourbon, Tennessee, rye, corn) were up almost 40% between 2000 and 2014.
The downside to this book: a bit short in length.
The upside to this book: excellent illustrations.
Quality/Price Rating: 89.