The Venue: EATALY Bloor and Bay
The Target Audience: wine and food writers
The Availability/Catalogue: in this context, only the specific Vermouth di Torino was available in Ontario. Dan Rabinovitch of Azureau Wines spoke on behalf of the vermouths.
The Quote/Background: MAP (Mediterranean Aperitivo) is an information campaign on PGI and PDO, EU terms for protecting names and geographic origins. Here the seminar was on Vermouth di Torino (PGI), Pecorino Toscano (PDO), Amalfi Lemons (PGI), and Greek olives. The PDO (Protected Designation of Origin) is a higher standard than PGI(Protected Geographic Indication).
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Cocchi Vermouth di Torino Extra Dry Ricetta Piemontese 500mL 17%ABV $40 consignment Azureau
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Cocchi Storico Vermouth di Torino Ricetta Originale 16%ABV $30 consignment Azureau
[moscato & botanicals] off-dry
-Bordiga Storica Ricetta 15%ABV +14771076 [nebbiolo]
-Berto Antico Opificio Rosso Vermouth di Torino 17%ABV [traditional style with white wine, spices, sugar and added alcohol]
The Food: pecorino toscano, amalfi lemon peel, olives
The Downside: there was a zoom connection of simultaneous tasting with NYC, but it eventually degraded and we cut out.
The Upside: Dan filled in with tasting notes on the vermouths.
The Contact Person: www.mediterraneanaperitivo.com firstname.lastname@example.org <email@example.com>
The Event's Marketing Effectiveness and Execution (numerical grade): 80