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Thursday, June 3, 2010
May 4/10: French Wine Connection, looking for Ontario agents
The Time and Date: Tuesday, May 4, 2010 to
The Event: French Wine Connection 2010 North America
The Venue: Roy Thompson Hall, Lobby
The Target Audience: wine agents and consultants and media types.
The Availability/Catalogue: overall, nothing was currently available, but a few items had been here through some agents. Prices quoted were mostly FOB Euros.
The Quote/Background: This is a road show for 42 French wineries who wish to be in the markets of Toronto, Los Angeles, and Miami. It is a major initiative of the French Trade Commissions in North America, in partnership with Sopexa. There were also spirits such as Calvados and Cognacs, mixed drinks, and the like. Plus Cidre Dupont Bouche de Normandie ($12 Canadian).
The Wines: There might have been 450 wines; I did not taste them all.
**** Four Stars (91+ in Quality/Price Rating terms):
-Dom. Joseph Cattin Gewurztraminer Grand Cru Hatschbourg 2007 Alsace
-Dom. Joseph Cattin Gewurztraminer 2009 Alsace
-Chat. Fongraves Saint Emilion Grand Cru 2007
-Champagne Cuillier Pere et Fils Brut
-Champagne Lacourte-Godbillon Vanite Premier Cru
***1/2 Three and a Half Stars (88 90 in Quality/Price Rating terms):
-Chat. Moulin Galhaud Saint-Emilion Grand Cru 2005
-Dom. Nathalie et Gilles Fevre Chablis 1er Cru Vaulorent 2008
-Chat. Du Petit Thouars Reserve Cabernet Franc 2003 Touraine
-Chat. Cassemichere Muscadet Sevre et Maine sur Lie 2009
-Dom. De Cabasse Les Deux Anges Sablet Cotes du Rhone Villages 2008
The Food: Badoit still and sparkling waters, ham off the bone, veggies, roast beef, smoked salmon, pate and terrines, tapenade, cheeses (including a Blue Benedictine from PQ). Catered by Daniel and Daniel.
The Downside: too many wines for one go. It was also lightly attended.
The Upside: a chance to try wines that may be in the marketplace.
The Contact Person: firstname.lastname@example.org
The Marketing Effectiveness (numerical grade): 91.