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Wednesday, October 12, 2011


...all reflect a boom in the cookbook publishing business. A paperback reprint will lower the cost to the purchaser, and also give a publisher
a chance to correct egregious errors or add a postscript. Some will
reissue a book in paper covers with a new layout or photos. Others will
rearrange existing material to present it as more informative text
while keeping the focus tight. Here are some recent "re-editions"...
20. START YOUR OWN EVENT PLANNING BUSINESS. 3rd edition. (Entrepreneur
Press, 2011; distr. McGraw-Hill, 172 pages, ISBN 978-1-599184-159,
$19.95 US paper covers) is by Cheryl Kimball. The book is one of a
"Start Up" series from the publisher: there are over 60 of these books,
including such hospitality related themes as bar and club, bed and
breakfast, gift baskets, and restaurants. They are nicely uniform in
setup. It was first published in 2004, with the second edition coming
along in 2007. This book opens with a survey of the industry,
describing what event planning is, marketing, formulating a business
plan, research, choosing a name, and the like. There are chapters on
hiring, financing, website creation, profiling, and the like. New to
this edition is a lot of material on social media (blogs, Facebook,
Linkedin, Twitter). The invaluable appendix has sections on
associations, books, applicable software, experts, magazines, websites,
plus names/websites of successful event planners and a glossary.
Quality/price rating: 88.
21. AGE GETS BETTER WITH WINE; new science for a healthier, better &
longer life. 2nd ed. (Wine Appreciation Guild, 2009; distr. McArthur,
210 pages, ISBN 978-1-934259-24-5, $19.95 US paper covers) is by
Richard Baxter, MD, Medical Director for Healthy Aging magazine and an
original researcher on resveratrol. As he notes, a lot has happened
since the first edition of his book in 2007, and lots more research is
on the way: it seems that wine research is a booming industry.
Resveratrol (found in red wine) has proven to extend life dramatically
in experimental animals. If you are a white wine drinker, then you are
SOL. Indeed, the whole class of polyphenols may be effective in
preventing Alzeimer's, heart disease, cancer and the common cold. The
big question for most doctors is whether the health benefits of
resveratrol can be encapsulated, so people don't have to drink at all.
Baxter explores all these options, beginning with an historical
framework of wine and health through the ages. He moves through
phenolics, resveratrol, how wine fights cancer and protects the brain.
He has all his end notes, glossary, and notes for his blog A well-informed read for the layman.
Quality/price rating: 89.

22. COOKING DOWN EAST; favorite Main recipes (Down East Books, 2010;
distr. Nimbus, 254 pages, ISBN 978-0-89272913-5, $27.95 US hard covers)
is by Marjorie Standish, who wrote the "Cooking Down East" column for
the Maine Sunday Telegram for 25 years. Over 100,000 copies have been
sold since the first edition in 1969. So I don't mess around with a
classic: here there are 350 preps, many using Maine ingredients
(mushrooms, game, lobster, Maine shrimp), with 15 more being added by
Melissa Kelly, the Beard Award chef of Primo in Rockland, Maine (that's
the first one: the other two are in Tucson and Orlando). Standish
offers helpful tips, as does Kelly (usually with a modern twist such as
recommending panko crumbs and butter instead of bread crumbs and
margarine). Preparations have their ingredients listed in avoirdupois
measurements, but there is no table of metric equivalents. Kelly's
recipes emphasize seasonal and local ingredients, and include crab
cakes, pickled fiddleheads, lobster sauce, saffron-tomato mussels, and
chilled Maine shrimp salad. Quality/price rating: 89.

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