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Wednesday, August 8, 2012

Rome is More marketing meeting (wine and food): July 19

The Date and Time: Thursday, July 19, 2012    Noon to 3 PM
The Event: Rome is More, a lunch/workshop featuring Rome and its
The Venue: Ontario Investment and Trade Centre, 250 Yonge Street
The Target Audience: wine/food media and travel agents.
The Quote/Background: A guest chef (Oscar Turchi) prepared a buffet
lunch with Roman products and wines. The lunch was followed by a
presentation focused on Rome wines and food products, and the best
local producers. This "road show" was previously in NYC, Miami and
Mexico City; it concentrated on food, fashion, wine and travel as it
relates to Rome and its environs. There was a dinner and a fashion show
at night at the Liberty Grand.
The Wines: we were served one white and one red. It was a hot day, and
most people (the room was about 80% ladies) were drinking Fontana di
Papa Colli Albani 2010 from the region. I went to get some for my
buffet, but it was all gone. I settled for the red Velletri 2007 – they
were both wines made in Lazio, and useful for this event.
The Food: tomato bruschetta, salad, breaded artichokes, veal
saltimbocca. It was a good assortment for a buffet; the veal was
excellent. There was a display of cheese and olive oil. Desserts were
cherry tarts, meringues, and cheeses.
The Downside: with interpretations, the presentations were twice as
long as necessary. There was little on fashions.
The Upside: a good introduction to the travel sections and wine routes
outside of Rome.
The Contact Person:
The Event's Marketing Effectiveness and Execution (numerical grade):

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