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Monday, October 28, 2013

Eat to the Beat at Roy Thomson Hall, Oct 22/13

The Date and Time: Tuesday, October 22, 2013 7PM to 10 PM

The Event: Eat to the Beat

The Venue: Roy Thomson Hall

The Target Audience: fundraiser

The Availability/Catalogue: There is a catalogue listing all the chefs and the beverages.

The Quote/Background: This is the annual fundraiser for Willow Breast Cancer Support Canada, and it raised about $200,000 this time. For 18 years, Eat to the Beat has celebrated 60 female chefs while raising funds and awareness. More than $3.3 million has been raised during that time. There were silent auctions, raffles, mystery bags, and sponsors that illuminated the affair.

The Wines: My wife and I tried to get everywhere, but missed one section, so we never tasted any Chateau des Charmes nor Churchill Cellars. But we got some stunning Riesling from Cattail Creek, some white and red from Cave Spring Cellars via The Vine, Portia Ebeia Roble Tempranillo Ribera del Duero (+307710, $14.95) and Ogier Heritages Cote du Rhone 2011 (+535849, $14.95), and a variety of Girls Night Out from Colio. To make up in the beverage category, we went after tasting samples of Hockley Valley Beers: Amber, Dark, 100, Classic, and Georgian Bay Beer – great refreshments on a hot, steamy night inside the RTH lobby.

The Food: the 60 chefs included 2013 GE People's Choice Award winner Lindsay Haddock (Scaramouche, valrhona araguani chocolate tart whipped dulcey ganache sesame snap and caramelized banana), Nuit Regular (Sabai Sabai, Thai noodle salad with chicken), Andrea Nicholson (Killer Condiments, wild BC sockeye baby potato smoked tomato chutney), Nicole Rumball (All The Best Fine Foods (truffle and blue cheese arancinis with spinach walnut pesto), Vanessa Yeung (Aphrodite Cooks, sun-dried tomato risotto cakes stuffed with beef brisket), Trista Sheen (Crush, duck confit agnolotti), Netty Cronish (Fair Trade, red quinoa salad with toasted pumpkin seeds), Lynn Jones-Adams, (Inn On the Twenty, ice wine cheesecake balls), and Donna Dooher (Mildred's Temple Kitchen, breast of duck with a polenta cream). Yummy all…These were my faves.

The Downside: I bid on five dinners and a KitchenAid – never got any of them at my bid level…

The Upside: the 20 cheeky corset models and the live jazz.

The Contact Person: Shana Coppen

The Event's Marketing Effectiveness and Execution (numerical grade): 95.



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