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Thursday, June 30, 2016

The Event: Launching of Hidden Burger lunches (11AM - 5PM). June 15, 2016

The Date and Time: Wednesday, June 15, 2016 11:30AM to 1PM
The Event: Launching of Hidden Burger lunches (11AM  - 5PM).
The Venue: BCE Place, inside Bottom Line at 22 Front Street West
The Target Audience: food media
The Availability/Catalogue: Hidden Burger's lunch menu combo (100% ground chuck, griddled cheeseburger with toppings, fresh cut fries, jalapeno dip sauce and soft drink) is $10 with tax when ordered through UNOapp @hiddenburgertdot or It keeps it all nice, neat and tidy.
The Quote/Background: There was surprising demand for a classic no-nonsense burger to go, a mobile-first business now developed by Wayne Cowley (NHL goalie, 1988-1995) owner of The Bottom Line sports bar. It is also open as a take-out or stand-up counter to the public via PATH or Front Street, as it is two doors from Hockey Hall of Fame. Free delivery comes if you order the Jughead Platter ($100 for ten burger combos). There are a variety of options, including a double burger at $15 or a veggie burger, and bicycle delivery via Foodora, so the website and UNOapp need to be checked.
The Food: the burger was excellent, meaty, no grease, lots of beef flavour. The cheese melted as it should, and the bun was griddle-toasted. Fries were fresh and bountiful. At the launch, we also had some beers (not available for delivery, just for consumption on site). Mine was the hoppy, phenomenal Boneshaker from Amsterdam.
The Downside: it took awhile for the media to roll in.
The Upside: I got a black Hidden Burger Tee-shirt.
The Contact Person: or
The Event's Marketing Effectiveness and Execution (numerical grade): 89.


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