The Date and Time: Thursday November 22 2018 2:30 PM to 5 PM
The Event: A Tuscan Market Event of wines and foods
The Venue: George Brown College
The Target Audience: unknown, although some wine media attended
The Availability/Catalogue: there were no wine catalogues but at least 4 separate booklets on Tuscan food and wine, with nothing really specific about the brands we tasted.
The Quote/Background: The event was organized on behalf of Tuscany and on the occasion of the International Year of Italian Food 2018 by the Italian Trade Commission and Regione Toscana.
The Wines: I did not try every wine.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Tenuta Pietramora Brumaio Morellino di Scansano $24.95 Gradwell Wines
-Tenuta Pietramora Petramora Morellino di Scansano $31.95 Gradwell Wines
-Cecchi Chianti Classico Storia di Famiglia 2015
-Andrea Paoletti Rancore 2010 Toscano $61 organic Bespoke Wine & Spirits
-Poggio Stenti Maremma Toscana Rosso DOC 2015 $19.90 TWC Imports Licensee
-Poggio Stenti Tribulo Montecucco Toscana Rosso DOC 2013 $21 TWC Imports Licensee
-Tenute Piccini Brunello di Montalcino DOCG 2013 $34.69 Winelovers
-Carpineto Vino Noble di Montepulciano Riserva 2012 Univins
-Carpineto Chianti Classico Riserva 2013 Univins
-Farnito Cabernet Sauvignon Toscano 2011 Univins
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Fortulla Rosso di Toscana IGT Cabernet Sauvignon/Franc 2011?
-Tenuta Pietramora Germile Morellino di Scansano $17.95 Gradwell Wines
-Villa Cerna Primocolle Chianti Classico 2015
-Cecchi Chianti 2016
-Uggiano Chianti Roccialta DOCG $14.95
-Falconeri Cabernet Sauvignon di Toscana IGT 2010
-Uggiano Petrai Merlot di Toscana IGT
-La Sala Chianti Classico 2015 $26.50 organic Bespoke Wine & Spirits
-Poggio Stenti Toscana Bianco IGT 2017 $19.90 TWC Imports Licensee
-Dogajolo Toscano Rosso 2015 Univins
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Poggio Stenti Toscana Rosato IGT 2017 $19.90 TWC Imports Licensee
-Tenute Piccini Chianti Black Label 2016 $14.99 Winelovers
-Tenute Piccini Donna di Valiano Chardonnay 2016 $22.99 Winelovers
The Food: there was Lavazza coffee, there were two cheese stands (one of which had a great Pecorino Toscano), and two salami/antipasto meat stands (one of which was a delicious Piaceri d'Italia finocchiona salami). But otherwise information and food was scarce. The two olive oil stands were too crowded for my attentions.
The Downside: it got crowded really fast, but I was never really sure who the target audience was drawn from. Also, there was scarce information about the foods. There were sheets on the wines but no overall listing nor prices nor levels of availability. It was a show where there was a lot of hand-selling, which can be effective but only if the crowd was smaller and there was more time.
The Upside: I got some exposure to Tuscan wines not normally seen around Toronto.
The Contact Person: firstname.lastname@example.org
The Event's Marketing Effectiveness and Execution (numerical grade): 82