REPORT ON MEDITERRANEAN APERITIVO MASTERCLASS 2024 MAY 7 12-1:30P
It was my pleasure to attend the latest Italian seminar on its agrobusiness. This time, it was the "Mediterranean Apertivo" or MAP. There was an earlier seminar on the same topic about two years ago at Eataly with an attendance of about a dozen and a hook-up with New York city. The location now was the larger Chefs' House of George Brown College, where the audience had grown to a huge number of about 75+. Wine Media and students dominated the audience. Today we heard from Christian Perreault Hamel and James Grant. They led us through an explanation of PDO and PGI, using four examples: Pecorino Toscano PDO [in order for the cheese to be granted a Protected Designation of Origin (PDO) seal, all of the phases of production, transformation and processing must occur within a specific geographic area and with strict production rules established by the production regulations]; Costa d'Amalfi Lemon PGI [PGI is a European mark of quality granted to agricultural and food products which have at least ONE phase of the production process that is permanently linked to the specific geographic area of reference -- Protected Geographical Indication]; Vermouth di Torino PGI with its many layers of ginger, flowers, organic citrus fruits, spritzers, Negroni, Martini, punches, bitters, spices, ABV levels of 17%, half of the wine used is from Piedmont, et al; and Olives from Greece, a part of the Agrifood Partnership of Western Greece Region. The Protected and Partnership systems are part of the DOP program for making sure that names of products are legitimate in terms of production values. For example, the Amalfi lemons must come from Amalfi and they are guaranteed as such -- or else the seller/distributor can be penalized. For more details on all of these, check with vermouth@vermouthditorino.org, or for lemons, info@costieragrumicoop.it, or info@pecorinotoscanodop.it, or for olives, info@agrifoodwest.gr.
It was my pleasure to attend the latest Italian seminar on its agrobusiness. This time, it was the "Mediterranean Apertivo" or MAP. There was an earlier seminar on the same topic about two years ago at Eataly with an attendance of about a dozen and a hook-up with New York city. The location now was the larger Chefs' House of George Brown College, where the audience had grown to a huge number of about 75+. Wine Media and students dominated the audience. Today we heard from Christian Perreault Hamel and James Grant. They led us through an explanation of PDO and PGI, using four examples: Pecorino Toscano PDO [in order for the cheese to be granted a Protected Designation of Origin (PDO) seal, all of the phases of production, transformation and processing must occur within a specific geographic area and with strict production rules established by the production regulations]; Costa d'Amalfi Lemon PGI [PGI is a European mark of quality granted to agricultural and food products which have at least ONE phase of the production process that is permanently linked to the specific geographic area of reference -- Protected Geographical Indication]; Vermouth di Torino PGI with its many layers of ginger, flowers, organic citrus fruits, spritzers, Negroni, Martini, punches, bitters, spices, ABV levels of 17%, half of the wine used is from Piedmont, et al; and Olives from Greece, a part of the Agrifood Partnership of Western Greece Region. The Protected and Partnership systems are part of the DOP program for making sure that names of products are legitimate in terms of production values. For example, the Amalfi lemons must come from Amalfi and they are guaranteed as such -- or else the seller/distributor can be penalized. For more details on all of these, check with vermouth@vermouthditorino.org, or for lemons, info@costieragrumicoop.it, or info@pecorinotoscanodop.it, or for olives, info@agrifoodwest.gr.
Dean Tudor, Prof Emeritus T'karonto Metropolitan University (formerly Ryerson) School of Journalism
Treasurer of Wine Writers' Circle of Canada http://www.deantudor.comhttp://gothicepicures.blogspot.com
https://twitter.com/gothicepicures
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