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Sunday, March 8, 2009

The Event: Discovering.Abruzzo & Puglia wines, Feb 4, 2009

The Time and Date: Wednesday, February 4, 2009  11AM to 6 PM

The Event: Discovering…Abruzzo & Puglia wines.

The Venue: Hart House

The Target Audience: wine trade and importers.

The Availability/Catalogue: none of the wines are available in this marketplace.

The Quote/Background: there were six wine producers, plus olive oil vendors, baked goods, dried tomatoes. All were seeking representation.


The Wines:


**** Four Stars (91+ in Quality/Price Rating terms):

- Colle Moro Pecorino 2008 Frizzante Abruzzo


***1/2 Three and a Half Stars (8890 in Quality/Price Rating terms):

- Az.Agric. Ciavolich Abruzzo Pecorino 2007

- Az.Agric. Ciavolich Abruzzo Antrum 2003

- Colle Moro Pecorino 2007 Abruzzo

- L'Antica Cantina San Severo Castrum Bianco 2007 Puglia


*** Three Stars (8587 in Quality/Price Rating terms):

- Colle Moro Trebbiano d'Abruzzo 2007

- Antica Enotria Organic Falu Rosso 2007 IGT Puglia

- Antica Enotria Organic Nero di Troia 2006 IGT Puglia

- Casaltrinita Coppamadra 2006 IGT Puglia

- Casaltrinita Terre di Corte 2007 IGT Puglia

- Capestrano Pecorino 2007 Abruzzo


The Food: breads, nuts, olives, gorgonzola, Parmigiano Reggiano, and the like.

The Downside: I had four events that day, backtobacktoback, and I had to rush out.

The Upside: a chance for great cheeses which went well with the wines.

The Contact Person:

The Marketing Effectiveness (numerical grade): 83.




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