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Friday, November 27, 2009

The Role of Local Wine in the Ontario Restaurant Industry

From Maxim Voronov, Brock University --
"I invite you to participate in a research project, entitled "The Role of
Local Wine in the Ontario Restaurant Industry: Challenges and
Opportunities." This project aims to develop a better understanding of how
restaurants like yours can increase their success and reputation in the
market, as well as the role that Ontario wines might play in this process.

Some of the questions we hope to answer with this study are as follows:
What tools can we develop that might enable restaurants to compete more
effectively in their local markets? How can more effective relationships be
developed between restaurants and various stakeholders, such as wineries,
restaurant critics, or government agencies? What challenges and
opportunities relate to promoting VQA wines? By analyzing the insights
provided by you and other restaurant owners, managers, and sommeliers
across Ontario, we can achieve scientific bases for answering these

Would you please take approximately 15-20 minutes to complete the
questionnaire at your earliest convenience? You can fill out the survey at

Please rest assured that your individual responses will be kept completely
confidential. Our interest lies in the average responses of all
participants, so neither you nor your company will ever be identified in
any way in any written reports.

To express my sincere appreciation for your willingness to share your
valuable time and thoughts with us, I will be happy to send you a
personalized Executive Summary of the study's findings that compares your
responses with the average responses of the sample and thus can help you
understand how your organization measures up against other restaurants.
Completing the survey will automatically entitle you to a $10 gift
certificate, redeemable at any LCBO store. Each respondent also will be
part of a drawing for one of five $200 gift certificates to LCBO stores.

If you have any questions about this study or require further information,
please do not hesitate to contact me. Thank you so much for your
assistance. Your input will be instrumental to the success of this research.


Maxim Voronov

Maxim Voronov, Ph.D.
Assistant Professor of Strategic Management
Department of Marketing, International Business and Strategy
Faculty of Business
Brock University
500 Glenridge Ave.
St. Catharines, ON L2S 3A1 Canada
Tel: (905) 688-5550, Ext. 5189
Fax: (905) 378-5716


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