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Thursday, May 20, 2010

April 28, 2010: A night out with Corby's

The Time and Date: Wednesday April 28, 2010   6Pm to 10 PM
The Event: The National Logo Design Contest for the New Face of Fiction
Programme (Winning Design), for Random House of Canada. Partially
sponsored by Stoneleigh Winery of New Zealand, repped here by Corby.
The Venue: Design Exchange, followed by a Corby dinner at Czehoski.
The Target Audience: designers, wine people, publishers, and associated
flacks and hacks.
The Availability/Catalogue: I was mainly concerned with Stoneleigh
wines. They are the official wine partner of Random House of Canada in
its book club ventures (
The Quote/Background: Jim Robertson from Stoneleigh attended, made a
speech, and then we all departed by cab to dinner. Jim spends half of
his time traveling around the world as a global representative. He told
me that exports of NZ wines to Canada were up 81% year over year, with
pinot gris leading the percentage increase at 1022% (smaller base).
Even so, sauvignon blanc was up 65% and chardonnay up 122%, while pinot
noir was essentially flat. Stoneleigh has two ranges of wines, 11
labels in all.
The Wines: we had three wines to sample, all Stoneleigh of Marlborough
New Zealand: their Chardonnay 2007 ($16.95 LCBO, good minerality),
Pinot Noir 2008 ($19.95, somewhat fleshy in body), and Sauvignon Blanc
2009 ($16.95, great zest lemony finish).
The Food: at DX, a whole host of apps such as brioche sandwiches, bacon
wraps, samosas, smoked salmon, and avocado creams. At Czehoski, we hand
samples of a variety of good eats: PEI oysters, poutine with ham hock,
mac 'n' cheese, halibut, risotto, charcuterie platters, steak and
The Downside: I was at my third wine event today, beginning at noon, so
I had to leave to get home before dessert and coffees.
The Upside: strange as it may seem, we did not talk about wines at
The Contact Person:
The Marketing Effectiveness (numerical grade): 93.

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