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Friday, December 17, 2010

Nov 11/10 Tasting of Lopez de Heredia Rioja wines with Maria Jose Lopez Heredia

The Time and Date: Thursday, November 11, 2010  3:30PM to 5PM

The Event: A tasting of R. Lopez de Heredia Rioja wines, led by Maria Jose Lopez de Heredia, Directora Gerente.

The Venue: National Club

The Target Audience: wine media

The Availability/Catalogue: all wines were available in six-bottle cases by private order from the agent, Lorac Wine Inc.

The Quote/Background: This was a media preview tasting before the consumers arrived.

The Wines: Maria spoke to the wines, leading an engaging discussion on the winery's winemaking philosophy. Reds can be aged 6 to 9 years in barrels, whites 4 to 10 years.


**** Four Stars (91+ in Quality/Price Rating terms):

-Vina Tondonia Gran Reserva Tinto 1981, $225

-Vina Bosconia Tinto Reserva 2002, $37

-Vina Tondonia Blanco Reserva 1989, $100


***1/2 Three and a Half Stars (8890 in Quality/Price Rating terms):

-Vina Tondonia Blanco Reserva 1992, $80

-Vina Tondonia Tinto Reserva 2001, $80

-Vina Tondonia Tinto Gran Reserva 1991, $164.40


*** Three Stars (8587 in Quality/Price Rating terms):

-Vina Gravonia Blanco Crianza 2000, $27.75

-Vina Tondonia Rosado Gran Reserva 2000, $30.75

-Vina Cubillo Tinto Crianza 2004, $26


The Food: some Spanish cheeses (Drunken Goat, Manchego, Queso do Cabra, Valdeon Blue) with breads, crackers, and salted almonds.

The Contact Person:

The Marketing Effectiveness of this Event (numerical grade): 89.



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