The Time and Date:
The Event: A tasting of R. Lopez de Heredia Rioja wines, led by Maria Jose Lopez de Heredia, Directora Gerente.
The Venue: National Club
The Target Audience: wine media
The Availability/Catalogue: all wines were available in six-bottle cases by private order from the agent, Lorac Wine Inc.
The Quote/Background: This was a media preview tasting before the consumers arrived.
The Wines: Maria spoke to the wines, leading an engaging discussion on the winery's winemaking philosophy. Reds can be aged 6 to 9 years in barrels, whites 4 to 10 years.
**** Four Stars (
-Vina Tondonia Gran Reserva Tinto 1981, $225
-Vina Bosconia Tinto Reserva 2002, $37
-Vina Tondonia Blanco Reserva 1989, $100
***1/2 Three and a Half Stars (
-Vina Tondonia Blanco Reserva 1992, $80
-Vina Tondonia Tinto Reserva 2001, $80
-Vina Tondonia Tinto Gran Reserva 1991, $164.40
*** Three Stars (
-Vina Gravonia Blanco Crianza 2000, $27.75
-Vina Tondonia Rosado Gran Reserva 2000, $30.75
-Vina Cubillo Tinto Crianza 2004, $26
The Food: some Spanish cheeses (Drunken Goat, Manchego, Queso do Cabra, Valdeon Blue) with breads, crackers, and salted almonds.
The Contact Person: lorac@bellnet.ca
The Marketing Effectiveness of this Event (numerical grade): 89.
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