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Wednesday, December 15, 2010

Nov 5/10 Cuisine Canada Book Awards, Royal Winter Fair

The Time and Date: Friday, November 5, 2010  10:30 AM to 4 PM

The Event: Cuisine Canada's 13th annual Canadian Culinary Book Awards and a private media tour focusing on innovations in Agriculture at the Royal Agricultural Winter Fair.

The Venue: Royal Agricultural Winter Fair

The Target Audience: wine and food media

The Availability/Catalogue: Wine was supplied by the Niagara College Teaching Winery – a Merlot and an Unoaked Chardonnay. Both were spot on with the opening reception and with the "Meet the Winners" food fair.

The Quote/Background: The main event was the book award for several categories (see for this year's winners, and all the previous ones). The categories were in both French and English (Special Interest, Cultural, and Cookbook). In that order, the English gold medals went to Save the Deli (David Sax), Vancouver Cooks 2, and French Taste (Laura Calder). Here, I need to give my son-in-law Michael Howell a plug: his Atlantic Seafood book came in third in the English Cultural category.

The Food: appetizers came from Roothams of Guelph. At the private reception, local chefs included Keith Muller of George Brown College (for desserts), Brad Lomanto of The Cambridge Mill, Donna Dooher of Mildred's Temple (quinoa and lamb), and Tony de Luca of de Luca's Wine Country Restaurant. The Dairy Farmers of Canada had a cheese tray for all of us (Evanturel, Comtomme, and Balderson 3-Year Heritage Cheddar).

The Contact Person: Charmian Christie

The Marketing Effectiveness of this Event (numerical grade): 90.



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