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Sunday, June 23, 2013
Riesling and Pinot Noir at German Wine Trade Show, May 27/13
The Date and Time: Tuesday, May 28, 2013
The Event: "The Unexpected Germany": riesling and pinot noir.
The Venue: Arcadian Loft
The Target Audience: wine trade
The Availability/Catalogue: many wines are in the system but others are only on private order. The catalogue had no notes on availability or prices.
The Quote/Background: The seminar was jam-packed, so there was lots of interest. We tasted nine wines (folded over into the notes below) with commentary from noted wine people such as Fritz Hasselbach (Gunderloch) and Julia Bertram, current German Wine Queen. Germany has 57.9% of the global surface area of riesling vines (France has 9%). Canada is the sixth largest market for German wines.
The Wines: I did not try every wine.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
The Food: there were pass-by platters of pork schnitzel sliders, stationary cheese platters, a sushi area from Edo, platters of sardines/anchovies, cured salmon, smoked whitefish, grilled Italian veggies, pouches, etc. all meant to go with the wine.
The Downside: not really a downside, but I'm not sure why we had riesling in the seminar. Pinot noir would have been enough, since most of the trade show itself was riesling.
The Upside: great food matches.
The Contact Person: email@example.com
The Event's Marketing Effectiveness and Execution (numerical grade):89