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Monday, September 9, 2013

The Event: Neal Brothers' Summer Picnic

 The Date and Time: Monday, August 19, 2013 8Pm to 10PM
The Event: Neal Brothers' Summer Picnic
The Venue: Drake Hotel, Ivy Knight's 86'd at the Drake
The Target Audience: regular customers and media
The Availability/Catalogue: it was actually a potato chip launch with a
new cocktail. Neal Brothers potato chips should be widely available
through the larger supermarkets, and because of the non-GMO potatoes
used they could also be at health food stores.
The Quote/Background: Earlier in the Spring, the Neal Brothers launched
a line of kettle-cooked potato chips. Here they were launching another
one: Maple Bacon, a truly Canadian chip.
The Food: we had a chance to sample all four styles: the basic Pink
Himalayan Salt (lower sodium), Pink salt & Vinegar, Sweet & smokey BBQ
(addictive, and my fave), and Maple Bacon (strong maple component). In
addition, the Drake had pulled pork sliders with chips and ice cream
sandwiches with chips. The cocktail was the delightful "Bartender's
Breakfast" created by bartender Gord, with smoked paprika, maple and
bacon chip infusion, bourbon, maple syrup, and egg. An eyeopener.
The Downside: I had to leave early, so I could not have the ice cream
The Upside: a chance to sample some award-winning potato crisps!
The Contact Person:
The Event's Marketing Effectiveness and Execution (numerical grade):

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