2. The Date and Time:
The Event: Taste
The Venue:
The Target Audience: food writers, media, publishers
The Quote/Background: The Food Writing Awards drew 64 submissions, for eight categories (four in each of French and English). The Gala Reception was hosted by
The Book Winners: for the English language,
--BEST Culinary Narrative French Kids Eat Everything (And Yours Can Too), by Karen Le Billon (Harper Collins).
--BEST General Cookbook
--BEST Regional/Cultural Cookbook
--BEST Single Subject Cookbook The Book of Kale: The Easy-to-Grow Superfood; 80+ recipes, by Sharon Hanna
The Alcohol Beverages: there were beers from Alexander Keith's (but no cider)India Pale Ale, Cascade Hop (Washington) Ale, and Hallertauer Hop (
The Food: There were nine stations of food for us to sample afterwards:
-Chef Joshua Dyer (
-Chef Matt Dean Pettit (Rock Lobster)- for the second year in a row he left early when cleaned out of Nova Scotia lobster rolls, butter poached vanilla lobster spoons, and lobster deviled eggs (poached with beet juice)
-Chef Brad Lomanto (Cambridge Mill Restaurant): cardoon ravioli, tongue bacon, celery.
-Chefs Michael Robertson and Jamie Meireles (Oliver & Bonacini): maple and chili smoked Pacific salmon, preserved peach and squash pickle, sage crème fraiche, and grilled bannock.
-Chef Vanessa Yeung (Aphrodite Cooks): pork pot stickers, carrot and daikon radish slaw.
-Chef Tawfik Shehata (Toronto International Centre): Willow Grove Hill pork milk braised,
-Chef Wanda Beaver (Wanda's Pie in the Sky): sour cherry tarts, meyer lemon tarts, pecan squares.
-Chef Dufflet Rosenberg (Dufflet Pastries): caramel dacquoise of hazelnut meringue and white chocolate, cappuccino dacquoise, and hazelnut dacquoise.
The Downside: I had previously killed my tasting palate in the afternoon at the ICE show.
The Upside: it was terrific congratulating all the winners!
The Contact Person: debby@mdgassociates.com
The Event's Marketing Effectiveness and Execution (numerical grade): 94.
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