The Date and Time: Thursday, July 10, 2014 10 AM to 4 PM
The Event: Taste Local: annual LCBO Ontario wine promotion September 14 to October 11, media preview.
The Venue: LCBO Large Tasting Room
The Target Audience: wine writers
The Availability/Catalogue: all NEW wines will be available by September 14.
The Quote/Background: This year's promotion features 173 products from more than 30 Ontario wineries, running in 484 stores from September 14 to October 11. On Sept 13, Vintages will include 22 Ontario VQA wines in its release and add 4 new VQA wines to the Vintages Essentials portfolio. About 155 restaurants across Ontario will have their own Taste Local program with by-the-glass servings during this period. The Taste Ontario promotion will effectively end after the signature Ontario wine tasting at the ROM, October 12, 6:30 – 9 PM.
The Wines: There are 21 new Ontario VQA wines available, we tasted most of them today, plus some others from the Vintages and Essentials release.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Peller Family Series Sauvignon Blanc VQA 2013, +371864, $11.95.
-Angels Gate Handsome Brut VQA sparkling, $24.95
-Norm Hardie County Pinot Noir 2012 VQA PEC, +125310 Vintages, $39
-Charles Baker Picone Vineyard Riesling Vinemount Ridge VQA 2011, +241182 Vintages, $35.20
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Colio Bricklayer's Predicament Cabernet Merlot VQA 2012, +371575, $14.95
-Vintage Ink Rite of Passage Chardonnay VQA 2012, +245712, $16.95
-Vintage Ink Mark of Passion Merlot-Cabernet VQA 2011, +250209, $17.95
-Inniskillin Pinot Grigio VQA 2013, +348979, $14.95
-Silver Ray Riesling Gewurztraminer VQA 2013, +372771, $13.95
-Peninsula Ridge Riesling VQA 2013, +387043, $12.95
-Featherstone Cab Franc 2012 VQA, +64618 Vintages $17.95
-The Foreign Affair Conspiracy Red 2012 VQA, +149237, $19.95 Vintages
-Hidden Bench Pinot Noir 2011 VQA, +274753, $32.95 Vintages
-Bricklayer's Reward Sauvignon Blanc 2013 VQA, Vintages +391466, $15.95
-Sprucewood Shores Chardonnay Unoaked Hawk's Flight 2013 VQA LENS, +391730, $16.95
-Tawse Grower's Blend Pinot Noir 2010 VQA, +1300989 Vintages, $24.95
*** GOOD -- Three Stars (85 – 87 in Quality/Price Rating terms):
-Sandbanks Sauvignon Blanc VQA 2012, +355974, $16.95
-Bricklayer's Predicament Chardonnay-Pinot Grigio VQA 2013, +371567, $14.95
-Silver Bay Pinot Noir VQA 2013, +372789, $14.95
-Wayne Gretzky Estates Riesling VQA 2101, +144865, $13.95
-EastDell Estates Soaring White VQA 2013, +387431, $13.95
-Angels Gate Riesling VQA 2010, $13.95 +160523
-Open Smooth White VQA 2013, +387050, $11.95
-Scarlet Red Cabernet Franc VQA 2013, +387067, $14.95
-Pillitteri Canadian Gothic Chardonnay VQA 2012, $12.95
-Pillitteri Canadian Gothic Cabernet Merlot VQA 2011, $12.95
-Rockway Patio 9 White VQA 2013 spoarkling, $12.95, +341693
-Rosehall Run Cuvee County Chardonnay 2011 PEC VQA $21.95 +132928 Vintages
-13th Street Cabernet Merlot 2012, +56598, $19.95 Vintages
The Food: none
The Contact Person: cheryl@themintagency.com
The Event's Marketing Effectiveness and Execution (numerical grade): 87.
Chimo! www.deantudor.com
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