Search This Blog

Wednesday, April 18, 2018

The Event: Taste Oregon; a journey of discovery April 10, 2018

The Date and Time: Tuesday April 10, 2018   12PM  - 3:30 PM
The Event: Taste Oregon; a journey of discovery
The Venue: Berkeley Church, Queen Street East
The Target Audience: wine trade and media
The Availability/Catalogue: it was a great looking catalogue, loaded with details about the wineries and their wines, arranged alphabetically by winery or company. Only price ranges were given, which is a great idea for these vague times of currency fluctuations and markups and transportation, etc. So – the recommended retail price in the US would be as $$ = 10 – 15 USD, or $$$$$ = more than $50, Five price ranges were suggested. Importers were listed by company name only, and only a few had walkaway price lists.
The Quote/Background: More than 35 wineries were on board today, with about 200 wines. Eight food purveyors showed off their skills.
The Wines: I did not taste every wine. Prices are mostly licensee, or at least within as USD retail dollar price range.
**** BEST -- Four Stars (91+ in Quality/Price Rating terms):
-Elk Cove Goodrich Chardonnay 2015 Yamhill-Carlton $65 licensee Breakthru Beverage
-Elk Cove Fibe Mountain Pinto Noir 2015 Chehalem Mountain $73 licensee Breakthru Bev
-Alexana Winery Terroir Series Chardonnay Barrel Fermented 2015 Willamette $25 – 50 USD Le Sommelier
-Archery Summit Arcus Pinot Noir 2015 Dundee Hills $125 CAD Andrew Peller Imports
-Archery Summit Eola Amit Hills Chardonnay 2016 $45 USD Andrew Peller
-Archery Summit Dundees Hills Pinot Noir 2016 $60 USD Andrew Peller
-Argyle Vintage Brut PN/C/PM 2016 Willamette $40 Andrew Peller
-Argyle Brut Rose 2013 PN/C/PM Dundee Hills $50 Andrew Peller
-Bachelder Oregon Mineralite of Oregon Chardonnay 2014 Willamette $?? Lifford
-Bachelder Oregon Parfum de Oregon Pinot Noir 2014 Willamette $?? Lifford
-Division Winemaking Pinot Noir Trois 2015 Eola Amity Hills more than $50 USD Lifford
-Hyland Estates Winery Old Vine Chardonnay 2016 McMinnville $39.95 CAD N Pearce
-Hyland Estates Winery Old Vine Riesling 2016 McMinnville $34.95 CAD N Pearce
-Phelps Creek Vineyards Columbia Gorge Chardonnay 2015 $34 US  Wines Online Canada
-R.Stuart Rose d'Or Brut NV PN/C Willamette $25 – 50  Epic
-Trisaetum Coast Range Estate Riesling 2015 Yamhill-Carlton $45 CAD N Pearce
-Trisaetum Willamette Valley Chardonnay 2016 $45 CAD N Pearce
-Walter Scott Wines X Novo Chardonnay 2016 Eola Amity Hills $45 USD Kinsale Oregon
***1/2 BETTER -- Three and a Half Stars (88 – 90 in Quality/Price Rating terms):
-Winderlea Vineyard Pinot Noir 2014 Dundee Hills more than $50 USD Katy Moore
-Winderlea Vineyard Chardonnay 2015 Barrel Fermented Willamette Valley more than $50 USD Katy Moore
-Valley View Winery Viognier 2015 Applegate Valley $18 USD  Eurovintage
-Stoller Family Estate Dundee Hills Chardonnay 2016 $25 CAD The Vine Agency
-Solena Estate Chardonnay Willamette 2015 $39.95 CAD  N Pearce
-R.Stuart Big Fire Pinot Gris 2015 Willamette $10USD  Epic
--Phelps Creek Vineyards Lynette Chardonnay 2014 Columbia Gorge $38 US  Wines Online Canada
-Rex Hill Willamette Valley Pinot Noir 2015 $25 – 50USD  N Pearce
-Rex Hill Seven Soils Chardonnay 2015 Willamette $39.95 CAD N Pearce
-Adelsheim Vineyard Caitlin's Reserve Chardonnay 2015 Willamette more than $50USD Mark Anthony
-Adelsheim Vineyard Staking Claim Chardonnay 2015 Chehalem more than $50USD Mark Anthony
-Adelsheim Vineyard Elizabeth's Reserve Pinot Noir 2013 Willamette $80  Mark Anthony
-Chehalem Winery Ian's Reserve Chardonnay 2015 Dundee Hills $25 – 50 USD Living Vine
-Chehalem Winery Reserve Pinot Noir 2015 Ribbon Ridge $85 CAD Living Vine
-Citation Oregon Chardonnay Barrel Fermented 2014  $25 – 50  Intervino
-Division Winemaking Chardonnay Trois 2016 Willamette $25 - $50 USD Lifford
-Domaine Drouhin Oregon Arthur Chardonnay 2015 Dundee Hills Dandurand
-Domaine Drouhin Oregon Dundee Hills Pinot Noir 2015 $50 CAD Dandurand
-Domaine Oregon Roserock Pinot Noir 2015 Eola Amity Hills $41CAD Dandurand
-Domaine Roy et Fils Chardonnay 2016 Willamette $25 – 50 USD  Univins
The Food: Food was inventive. Small bites came from Richmond Station (roasted carrots), LBS (pickled mussels on potato), Mad Crush (lamb tartare on crostini), Barque (pulled pork tortilla), and Sweet Jesus (six types of ice cream, none of which went with any wine, but it was a good afterthought: I enjoyed my serving of the chocolate, peanut butter, peanuts, and caramel ice cream). In a separate serving area The Cheese Boutique produced a range of cheeses (soft through hard, some blues, sausages, Pingue prosciutto, biscuits, dried fruit and nuts. Best food for me was the lamb tartare from Mad Crush.
The Downside: when will the trade shows ever learn the importance of walkaway price lists for landed wines? How much does a piece of paper cost?
The Upside: good wines, good food.
The Contact Person:
The Event's Marketing Effectiveness and Execution (numerical grade): 89


No comments: