The Time and Date:
The Event: Come Walkabout Media lunch, sponsored by Wine Australia, Tourism
The Venue: Crush Wine Bar,
The Target Audience: media
The Availability/Catalogue: the wines accompanying the lunch were generally thought to be available, although prices were not discussed.
The Quote/Background: Australian Chef Mark Olive and Crush Chef Michael Wilson created a traditional Australian menu. Geoff McFadzean, Canadian Market Development Manager for Wine Australia, provided some wine discussion. Short speeches were proffered by Anita Stewart who had taken gastronomy courses in
The Wines and Foods: during the reception we had glasses of DeBortoli Emeri Sparkling Shiraz NV, which was sweetish and useful if you didn't eat the food. A more sensible aperitif was Skillogalee Riesling 2008. Platters of lamb medallions on toasted brioche came along, while the polenta-based layered vegetable slices with macadamia nuts enhanced the Riesling. The starter was oven-roasted wild barramundi with pickled ginger and a mango salsa. D'Arenberg Hermit Crab Viognier/Marsanne 2007, though light, worked well with the off-dry food. Vasse Felix Chardonnay 2007 from
The Downside: well, it's not named Crush for nothing we were wall-to- wall during the reception, with no room to move.
The Upside: a chance to try some yummy food and Oz spices.
The Contact Person: geoff.mcfadzean@wineaustralia.com; msrnie.williamson@austrade.gov.au
The Marketing Effectiveness (numerical grade): 93.
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