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Tuesday, June 2, 2009

TASTING: Cantine Marchesi Fumarelli Amarones, April 29, 2009

The Time and Date: Wednesday, April 29, 2009   4PM to 9PM
The Event: The launch of Cantine Marchesi Fumanelli's 2004 Amarone.
The Venue: A Taste of Quebec and Thompson Landry Gallery, both in the
Distillery District.
The Target Audience: customers of Halpern and A Taste of Quebec.
The Availability/Catalogue: we tasted three wines, all available
through the LCBO.
The Quote/Background: The Marchese himself made the presentation at A
Taste of Quebec. The sampling was complemented by a variety of cheese
from Quebec.
The Wines: with the Fumanelli Valpolicella Classico 2006 ($14.95;
robust texture and lingering finish), we had Fleur des Monts
pasteurized sheep cheese, Le Mi-Careme thermalized cow cheese, and La
Tomme D'ellas a raw milk cheese that was half cow and half sheep. The
Tomme worked best of all here. This part of the tasting also had plates
of lobster, kobe corned beef, spring rolls, and other goodies from Chef
Jason Russo.. Then, it was on to the Amarone 2004 ($59.95, May 2
Vintages release; mounds of mocha tones and flavours, finish demands
food) and a short talk by the Marchese. Cheeses here were Le 1608 raw
cow, Vieux Charlevoix Cheddar Four Year Old, Sauvagine pasteurized cow,
Le Bleu de la Moutonniere pasteurized sheep, and Le Chevre Noir, a raw
goat cheese made in the cheddar style. This latter one worked best.
The, we all made a trip around the corner to the Thompson Landry
Gallery. Both establishments promote Quebec products and artists. Here,
we had samples of the newly released "Octavius" Amarone Riserva 2003
($110 by consignment; well-worth the money with its intense plumy
concentrated density). And, of course, the cheeses again. I thought
that with this wine the blue worked best.
The Downside: there were long pauses between the service of the wines.
The Upside: great wine and cheese matches.
The Contact Person:
The Marketing Effectiveness (numerical grade): 90.

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