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Tuesday, June 30, 2009
TRADE TASTING: Sip and Savour Ontario Wines, June 16, 2009
The Time and Date: Tuesday, June 16, 2009
The Event: Sip & Savour Ontario, celebrating Ontario wine week.
The Venue: Fermenting Cellar, Distillery District.
The Target Audience: wine trade in the afternoon, consumers at night.
The Availability/Catalogue: all wines are available through the winery, but very few from the LCBO. Surprisingly, there was a Vintages table pouring some wines.
The Quote/Background: There were different wines poured at night. The showcase in the afternoon was toward wines being marketed to restaurants.
The Wines: Because of check-in delays and a prompt closing time, I was unable to taste all of the red wines that I wanted to. My apologies to some of the wineries affected, especially since I told them that I would be back AFTER I had finished with the white wines.
**** Four Stars (91+ in Quality/Price Rating terms):
-Calamus Estate White 2007 (C-PG-Ge), $17
-Chateau des Charmes Chardonnay Musque Estate Bottled 2007, $16.95
The Food: four artisanal breads from Stonemill, and three Ontario cheeses from Dairy Farmers of Canada (but why Ontariogouda? Ontario asiago? But the Upper Canada Cheese Co.'s Comfort Cream was phenomenal)
The Downside: we were late in getting started because the seminar ran over. Eventually, they let us in while the seminar was wrapping up, but we also had delays with the check-in procedure. We were asked to leave on time, but we should have been allowed to stay on, to make up for the lost time. At any rate, I was not able to taste all the wines that I wanted to taste.
The Upside: our once a year tasting of VQA wines, the frequency of which is shameful.
The Contact Person: email@example.com
The Marketing Effectiveness (numerical grade): 85.